Simplifying Complex Topics for Your Audience with Menekse Stewart

Listeners to Leads

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about simplifying complex topics for your audience!

Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. She started building Marketing Magic in late 2022 to help her repurpose 130+ Summit interviews - and then in early 2023, launched it as a set of coded Google Sheets. It took off, and throughout 2023, Menekse and her small team built it into a web app that now serves thousands of business owners in 30+ countries, helping them put the joy and ease back into their businesses.

In this episode of Listeners to Leads, Menekse Stewart is sharing the importance of prioritizing sales over content creation for new businesses and actionable steps you can take right now to repurpose your core content long term.

Menekse and I also chat about the following:

• Tips for repurposing your content into different formats.
• Managing your audience’s perception if your business shifts over time.
• Prioritizing making sales when starting your business, rather than marketing on every platform.
• Using tools like Marketing Magic to speed up repurposing your content.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MENEKSE STEWART:

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CONNECT WITH ALESIA GALATI:

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Work with Galati Media!

Chapters

1. Simplifying Complex Topics for Your Audience with Menekse Stewart (00:00:00)

2. Repurposing podcast content for long term use. (00:04:46)

3. Managing audience perception of changes over time. (00:06:56)

4. Menekse’s approach of recycling old podcast episodes into new formats for consistency. (00:08:56)

5. Batch recording with purpose. (00:11:52)

6. The importance of prioritizing sales over content creation for new businesses. (00:13:48)

7. Creating a limited mini-series of core topic episodes. (00:17:33)

8. How Marketing Magic can help podcasters to create actionable content. (00:23:24)