))
The Paradox Of Outdoor Participation
Manage episode 430694328 series 3416878
Content provided by Colin True - outdoor industry journalist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin True - outdoor industry journalist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.
Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped.
And it begs the question: how will these numbers impact the industry?
In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
248 episodes
Share
