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Secrets to Winning the Customer Lifecycle - with Austin LaRoche
Manage episode 431328283 series 1346873
In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing.
Key Episode Takeaways:
- Diversify marketing channels to attract a variety of customers
- Understand the target market and tailor marketing efforts accordingly
- Differentiate between B2B and B2C approaches to converting leads
- Delight customers to encourage loyalty and positive word-of-mouth
- Focus on conversion metrics, simplify reporting, and prioritize performance marketing
If you feel Austin and his team at ATAK Interactive can help you, you may visit: https://www.atakinteractive.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
381 episodes
Manage episode 431328283 series 1346873
In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing.
Key Episode Takeaways:
- Diversify marketing channels to attract a variety of customers
- Understand the target market and tailor marketing efforts accordingly
- Differentiate between B2B and B2C approaches to converting leads
- Delight customers to encourage loyalty and positive word-of-mouth
- Focus on conversion metrics, simplify reporting, and prioritize performance marketing
If you feel Austin and his team at ATAK Interactive can help you, you may visit: https://www.atakinteractive.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
381 episodes
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