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Lead Generation and Email Marketing That Works with Amy Kuphal (episode 187)
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“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion rate of our machine (through improving our messaging and leaning into relationship-based marketing messages). One of the more common ways to fill your list is through having a lead magnet.
I truly enjoy having marketing experts on my show; sales and marketing are very different. Since I’m no expert in Marketing strategies, I always learn a tip or two or three from my guests on this topic. Lead generation is critical for keeping our pipelines full so we can continue to connect and help our ideal clients using an effective sales process. Leads come in, and if our sales process aligns with our marketing message, sales come out.
YouTube: https://youtu.be/HzTp6T17y8o
About Amy Kuphal: Amy is a lead generation and email marketing specialist and the founder of The Inbox Entrepreneur. This monthly membership helps online business owners grow their audience, generate more leads, and increase sales, all simply and sustainably. Amy is a fierce advocate for “anti-hustle entrepreneurship” and is on a mission to help business owners create businesses that both look and feel good.
How to Get In Touch with Amy Kuphal:
- Email: amy@amykuphal.com
- Website: https://www.amykuphal.com/
- Gift: https://www.amykuphal.com/masterclass
- EOC Episode: https://podcasts.apple.com/us/podcast/enlightenment-of-change/id1313299091?i=1000660883505
Stalk me online! LinkTree: https://linktr.ee/conniewhitman
Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.
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