Organic LinkedIn Strategies for Business Growth with Deirdre Martin

Priority Pursuit

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.
In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses.
We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to optimize LinkedIn profiles effectively.
So don't miss out on this opportunity to get some game-changing tips from Deirdre Martin. Tune in now and start transforming your LinkedIn presence today!
Specifically, this episode highlights the following themes:

• Deirdre Martin's four C's strategy for LinkedIn
• Importance of authenticity and engaging content
• Tips for optimizing LinkedIn profiles

Other Mentioned Links & Resources
Get to to know more about Deirdre Martin:
https://www.linkedin.com/in/deirdremartincustomerexpeience
Check out Deirdre’s website:
https://www.deirdremartin.ie
Subscribe to Deirdre’s podcast, The Master Your Business Podcast:
https://podcasts.apple.com/ie/podcast/the-master-your-business-podcast/id1667327376
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Chapters

1. Introduction (00:00:00)

2. About Deirdre Martin (00:01:16)

3. Build a strong brand before marketing (00:04:04)

4. LinkedIn is the new Facebook for professionals (00:07:54)

5. 20 years in financial services, built brand (00:09:58)

6. Connect with industry leaders for stronger personal brand (00:14:04)

7. Optimize LinkedIn profile by editing tagline, URL (00:19:44)

8. Update profile for better search results and credibility (00:20:35)

9. Podcast interview recommendations, marketing course promotion (00:26:30)

10. Grow connections, create curious, capture attention (00:29:37)

11. LinkedIn fame led to authentic, personal connections (00:33:13)

12. Embracing acronyms and authenticity in LinkedIn use (00:36:14)

13. LinkedIn post sparks conversation in construction industry (00:38:46)

14. Native videos are short and effective content (00:40:55)

15. Business and horse riding both require resilience (00:45:26)

16. Connect with Deirdre Martin (00:47:04)