Engage or Enrage: The Rage Bait Strategy Examined
Manage episode 432818654 series 3591447
Today’s topic is rage bait in social media! Join hosts Rachel Strella, Laney Goff, Ella Gunnell, Jess Boozel, and Anna Dobbert for a deep dive into the fine line between controversy for engagement and the potential risks of tarnishing a brand's image.
- Discussion Highlights:
- Definition and Popularity: Explaining what rage bait is and why it's becoming more prevalent.
- Examples of Rage Bait: Highlighting influencers like Matt and Abby, Christi Fritz, and Jelly Bean Sweets who use controversial content to drive engagement.
- Successful Rage Bait: Kayla Malec's makeup saga and how it fits her chaotic brand, converting viewers into loyal followers.
- Business Strategy: Advice for brands on leveraging controversy without crossing into damaging territory, emphasizing authenticity and brand alignment.
#RageBait #UntamedSocial #ragebait
5 episodes