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Engage or Enrage: The Rage Bait Strategy Examined
Manage episode 432818654 series 3591447
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Today’s topic is rage bait in social media! Join hosts Rachel Strella, Laney Goff, Ella Gunnell, Jess Boozel, and Anna Dobbert for a deep dive into the fine line between controversy for engagement and the potential risks of tarnishing a brand's image.
- Discussion Highlights:
- Definition and Popularity: Explaining what rage bait is and why it's becoming more prevalent.
- Examples of Rage Bait: Highlighting influencers like Matt and Abby, Christi Fritz, and Jelly Bean Sweets who use controversial content to drive engagement.
- Successful Rage Bait: Kayla Malec's makeup saga and how it fits her chaotic brand, converting viewers into loyal followers.
- Business Strategy: Advice for brands on leveraging controversy without crossing into damaging territory, emphasizing authenticity and brand alignment.
#RageBait #UntamedSocial #ragebait
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