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What does lead generation mean if you’ve got an e-commerce business vs a service based business?
Manage episode 433001692 series 2964518
How do lead generation strategies differ for e-commerce stores versus service-based businesses?
Another great listener question!
So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses.
I'm going to give you some examples from my own experience to help you understand the differences for the two different business models, plus as always I am going to remind you about the importance of a strong online presence and how differing customer journeys impacts the way leads are generated and have to be nurtured.
Whether you're in e-commerce or a service business this episode will give you my thoughts and advice that will help you refine your lead-generation tactics and better understand your customers' diverse needs.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
302 episodes
Manage episode 433001692 series 2964518
How do lead generation strategies differ for e-commerce stores versus service-based businesses?
Another great listener question!
So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses.
I'm going to give you some examples from my own experience to help you understand the differences for the two different business models, plus as always I am going to remind you about the importance of a strong online presence and how differing customer journeys impacts the way leads are generated and have to be nurtured.
Whether you're in e-commerce or a service business this episode will give you my thoughts and advice that will help you refine your lead-generation tactics and better understand your customers' diverse needs.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
302 episodes
All episodes
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