What does lead generation mean if you’ve got an e-commerce business vs a service based business?

Marketing Espresso

How do lead generation strategies differ for e-commerce stores versus service-based businesses?
Another great listener question!
So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses.
I'm going to give you some examples from my own experience to help you understand the differences for the two different business models, plus as always I am going to remind you about the importance of a strong online presence and how differing customer journeys impacts the way leads are generated and have to be nurtured.
Whether you're in e-commerce or a service business this episode will give you my thoughts and advice that will help you refine your lead-generation tactics and better understand your customers' diverse needs.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative