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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

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Manage episode 435157620 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on getting brands and advertisers to use the platform, and Vana’s main focus right now is on growing strategic partnerships at the company. She explains how partnerships with agencies, creators and strategic partners have proved to be most effective, whereas traditional partners don’t quite fit the TikTok model. Vana also shares her greatest takeaways and challenges from working at a company that has experienced rapid growth and isn’t showing any signs of slowing down soon.

This podcast episode was produced by Quill.

  continue reading

54 episodes

Artwork
iconShare
 
Manage episode 435157620 series 3363758
Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on getting brands and advertisers to use the platform, and Vana’s main focus right now is on growing strategic partnerships at the company. She explains how partnerships with agencies, creators and strategic partners have proved to be most effective, whereas traditional partners don’t quite fit the TikTok model. Vana also shares her greatest takeaways and challenges from working at a company that has experienced rapid growth and isn’t showing any signs of slowing down soon.

This podcast episode was produced by Quill.

  continue reading

54 episodes

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