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The Partnership Economy

David A. Yovanno and Todd Crawford

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Todd White

Lifestyle Christianity

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LIFESTYLE CHRISTIANITY EXISTS TO SEE A GENERATION WALK IN THEIR GOD-GIVEN IDENTITY BY EQUIPPING PEOPLE TO ENCOUNTER JESUS DAILY AND WALK LIKE HE SAYS WE CAN.
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After discovering that her DNA is imbued with the powers of every superhero in the universe, Tara Callahan must unlock the mystery behind her newfound powers and learn how to control them in order to fulfill her destiny as the most powerful superhero of them all. Nominated for a 2023 Kidscreen Award for Best Podcast (Season 4), recipient of the Parents’ Choice 2020 Gold Award for Best Podcast and chosen by NBC’s TODAY as one of the ‘10 Best Podcasts For Kids’, the award-winning Tara Tremendo ...
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bOLDer People is a production of the University of Southern Indiana exploring the dynamic lives of older adults in southwestern Indiana and highlighting initiatives of the USI Geriatrics Workforce Enhancement Program. So, let’s listen, learn, and be inspired by their stories of triumph, love, uncertainty, perseverance and much more. Welcome to the bOLDer People podcast. This project is supported by the Health Resources and Services Administration of the U.S. Department of Health and Human Se ...
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If you’re an aspiring entrepreneur struggling to find timeless principles to apply to build your business, the True Grit Podcast will help. Building a company and life with meaning takes True Grit. Every week it’s Craig’s job to tease out the effective strategies top performers employ to build their businesses and live a balanced life. Craig Kautsch is an entrepreneur in the real estate space. He’s the owner of a portfolio investment company that has bought, restored, and financed almost 1,0 ...
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1. Todd Galberth feat. Kymberli Joye - Be Praised 2. Tasha Cobbs Leonard - The Moment 3. JJ Hairston feat. Travis Greene & Donishisa Ballard - Bigger 4. Joyce Simmons - Living Water 5. Gia Wyre - Grace 6. Randy Weston & Judah Band - Best Me 7. Tasha Cobbs Leonard - At The Cross 8. Geoffrey Golden - Before The King 9. Anthony Brown feat. Naomi Raine - Drink 10. Todd Galberth feat. Tasha Cobbs Leonard - Fear is Not My Future 11. Anthony Brown - Altar - Anthony Brown 12. Sinach - Winning 13. Fl ...
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In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…
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In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…
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Welcome to the seventh episode of bOLDer People! In this episode, guest host, and former bOLDer People Producer, Leah Flake invites John Crawford into the studio. John is a retired engineer who now spends his time working in record preservation. He and his wife, Sherry, volunteer to digitize historical records, to make them available to the public …
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Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…
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When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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In the exciting fifth season, audiences will finally learn the identities of the two people who didn’t survive the starship crash carrying Tara, Chloe, Seth, Mr. Barrington, Dr. Epic, Micah Gregory, Lucinda DuPont, Abigail Pruitt, Sarika and the ‘Tremendous Twelve’ – and how the remaining characters cope with the aftermath of the loss. They’ll also…
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After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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In this episode of bOLDer People, our host Dr. Katie Ehlman invites guest speaker Mr. Todd Reller to the studio. Mr. Reller serves as the vice president of the Board of Directors for the Indiana State Games. Mr. Reller is no stranger to athletics and has ranged from being a student athlete here at USI, to running a marathon at 50 years old, to even…
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Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…
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In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…
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Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…
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In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…
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In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a …
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In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in t…
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In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their p…
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In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of h…
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In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get started and how her career has taken off ever since. She de…
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In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episod…
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In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWe…
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“If you are a part of pornography, you are an active participant in child trafficking.” On this next podcast episode, Todd White and Troy Brewer, Pastor of Open Door Church talk about his family’s work in building orphanages, rescuing kids from sex trafficking, and combating the p*rnography industry over the last 30 years. #jesussaves #godislove #r…
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In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own partnership strategy. The episode is primarily for the C-suite or senior management team looking for more…
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