How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120

The D2Z Podcast

In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of North America for Badesofa, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.

Here's what you'll learn:

🌍 Valerie's transition from multinational corporations to spearheading a niche product in North America.

🛁 The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.

🚀 Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.

📊 Effective tactics for enhancing product visibility and sales on platforms like Amazon.

🛒 Tips on bundling products to increase average order value and customer lifetime value.

📈 How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.

💡 The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.

Timestamps

🎙️ Introduction to Valerie Khayutin (00:00:00)

🌐 Background of Valerie and VirusTotal's Expansion (00:00:34)

🛁 Origin of the Unique Bath Product (00:01:28)

🌍 Expansion into North America and Market Strategies (00:03:02)

🛒 E-commerce and Retail Strategies in the US (00:03:32)

🏭 Sourcing and Manufacturing Logistics (00:04:15)

💵 Market Challenges in the US vs. Germany (00:05:23)

📊 Importance of Bundling for AUV and LTV (00:06:06)

🛍️ Strategies for Encouraging Multiple Unit Purchases (00:07:55)

🎯 Customer Education and Discovery (00:09:28)

🚀 Challenges of Launching on Amazon (00:11:39)

📅 Seasonal Business Strategies and Preparing for Q4 (00:15:22)

🔄 Real-time Data Analysis during High Sales Periods (00:18:34)

📈 Benefits of Being Agile in a Small Business (00:20:53)

Valerie Khayutin

LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Chapters

1. How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120 (00:00:00)

2. Gen Z Business Growth (00:00:02)

3. Navigating Challenges of Amazon Business (00:11:16)