How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120
Manage episode 438320922 series 3397496
In this episode of D2Z, Brandon Amoroso sits down with Valerie Khayutin, CEO of North America for Badesofa, to explore the innovative world of e-commerce. Valerie discusses her journey from launching a unique consumer product in North America to mastering the complexities of market expansion and product differentiation. Tune in for an insightful conversation about the challenges and strategies involved in introducing a novel product to a new market, navigating the intricacies of global market operations, and executing tactical maneuvers for e-commerce success.
Here's what you'll learn:
π Valerie's transition from multinational corporations to spearheading a niche product in North America.
π The backstory of Badesofa's flagship product and its evolution from a simple need to a market-leading innovation.
π Strategies for navigating and setting up e-commerce and retail distribution in the competitive U.S. market.
π Effective tactics for enhancing product visibility and sales on platforms like Amazon.
π Tips on bundling products to increase average order value and customer lifetime value.
π How to utilize real-time data to optimize marketing strategies during peak sales periods like Black Friday.
π‘ The importance of agility in small business settings to capitalize on market opportunities and learn from consumer behavior quickly.
Timestamps
ποΈ Introduction to Valerie Khayutin (00:00:00)
π Background of Valerie and VirusTotal's Expansion (00:00:34)
π Origin of the Unique Bath Product (00:01:28)
π Expansion into North America and Market Strategies (00:03:02)
π E-commerce and Retail Strategies in the US (00:03:32)
π Sourcing and Manufacturing Logistics (00:04:15)
π΅ Market Challenges in the US vs. Germany (00:05:23)
π Importance of Bundling for AUV and LTV (00:06:06)
ποΈ Strategies for Encouraging Multiple Unit Purchases (00:07:55)
π― Customer Education and Discovery (00:09:28)
π Challenges of Launching on Amazon (00:11:39)
π Seasonal Business Strategies and Preparing for Q4 (00:15:22)
π Real-time Data Analysis during High Sales Periods (00:18:34)
π Benefits of Being Agile in a Small Business (00:20:53)
Valerie Khayutin
LinkedIn - https://www.linkedin.com/in/valerie-khayutin-30297123/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Chapters
1. How to Build a Global Business by Solving Real Problems with Valerie Khayutin - 120 (00:00:00)
2. Gen Z Business Growth (00:00:02)
3. Navigating Challenges of Amazon Business (00:11:16)
120 episodes