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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Varför äter vi våfflor 25 mars?
Manage episode 473170907 series 3529915
Content provided by Reostat Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reostat Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mattias och Daniel reder ut varför vi äter våfflor just 25 mars, hur länge färdig våffelsmet har funnits och hur Cajsa Warg lagade sina våfflor 1755.
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Hosted on Acast. See acast.com/privacy for more information.
69 episodes
Manage episode 473170907 series 3529915
Content provided by Reostat Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reostat Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mattias och Daniel reder ut varför vi äter våfflor just 25 mars, hur länge färdig våffelsmet har funnits och hur Cajsa Warg lagade sina våfflor 1755.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
69 episodes
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Svenska högtider och traditioner

Daniel och Mattias pratar om Eid al Fitr. Om islam i Sverige, hur månen är relevant och om vad som kan ses som Svensk kultur och tradition. Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

Daniel och Mattis pratar om sommartid och hur det kommer sig att vi ställer om klockan två gånger per år. De undrar också om det inte är dags att dra tillbaka denna reform från 1980. Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

Mattias och Daniel reder ut varför vi äter våfflor just 25 mars, hur länge färdig våffelsmet har funnits och hur Cajsa Warg lagade sina våfflor 1755. Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

Mattias och Daniel tar sig an ett av våra stora tabun i Sverige - döden. Frågor vi funderar på: Vad händer när vi dör? Varför är kremering det vanligaste sättet att hantera döda? Hur har synen på döden förändrats över tid i Sverige? Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

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En liveinspelning från Hagarummet där vi pratar om julen i allmänhet och julen i Göteborg i synnerhet. Ett samarbete mellan Gator och torg i Göteborg och Svenska högtider och traditioner Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

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Svenska högtider och traditioner

patreon-exklusivt Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

Dags att djupdyka i novent Omslagsbild från Helenas enkla vardag Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

Mattias och Daneil dyker ner i frågan om hur Mårten blev så förknippad med just landskapet Skåne! Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

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Svenska högtider och traditioner

Mattias och Daniel pratar om halloween och dess historia. Och framför allt svarar de på frågan om halloween är en svensk tradition! Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

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Svenska högtider och traditioner

I månadens specialavsnitt så pratar Mattias och Daniel om hur man svär i Sverige jämfört med i andra länder! Här finns hela avsnittet Hosted on Acast. See acast.com/privacy for more information.
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Svenska högtider och traditioner

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