Go offline with the Player FM app!
Ep. 33 - Nir Eyal: How to Build Habit Forming Products + Self-Publishing a NY Times Best-Seller
Archived series ("Inactive feed" status)
When? This feed was archived on October 13, 2021 20:09 (). Last successful fetch was on March 10, 2020 15:04 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 157831979 series 1233646
Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked: How to Build Habit Forming Products.” Nir explains the 4-step process around building products that capture people’s attention. From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products.
Our website with all the archives: http://www.influencereconomy.com/
Nir is a pioneer when it comes to self-publishing. He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list. It’s an amazing story that all writers can learn from.
- How Nir started writing his blog to answer his own questions about how products create habits
- How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
- How Facebook & WhatsApp nailed the Hooked model
- The difference between vitamins (nice to have) and pain killers (must have) when building products
- A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
- How podcasts apps. like Stitcher form habits for their listeners
- The GEM model (Growth, engagement, monetization)
- How Nir’s career transitioned from entrepreneur into story-teller
- How Nir reach the NY Times best-seller list with the help of his community of blog readers
Nir's website and connectig wtih him on Twitter: http://www.nirandfar.com/ https://twitter.com/nireyal
Ryan on Twitter: https://twitter.com/ryanjwill
Sign-up to receive Ryan's "How to Guide for Launching Your Podcast" - http://influencereconomy.com/
125 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on October 13, 2021 20:09 (). Last successful fetch was on March 10, 2020 15:04 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 157831979 series 1233646
Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked: How to Build Habit Forming Products.” Nir explains the 4-step process around building products that capture people’s attention. From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products.
Our website with all the archives: http://www.influencereconomy.com/
Nir is a pioneer when it comes to self-publishing. He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list. It’s an amazing story that all writers can learn from.
- How Nir started writing his blog to answer his own questions about how products create habits
- How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
- How Facebook & WhatsApp nailed the Hooked model
- The difference between vitamins (nice to have) and pain killers (must have) when building products
- A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
- How podcasts apps. like Stitcher form habits for their listeners
- The GEM model (Growth, engagement, monetization)
- How Nir’s career transitioned from entrepreneur into story-teller
- How Nir reach the NY Times best-seller list with the help of his community of blog readers
Nir's website and connectig wtih him on Twitter: http://www.nirandfar.com/ https://twitter.com/nireyal
Ryan on Twitter: https://twitter.com/ryanjwill
Sign-up to receive Ryan's "How to Guide for Launching Your Podcast" - http://influencereconomy.com/
125 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.