2 - Hotel social media posting drops 12-20% in 2015.
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One of the metrics we’ve updated semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and social ROI, it’s been a telling stat to see spike in the early days and then plateau in 2013. But what about now? As we head into 2016, how often are resorts and hotels posting to social media? Text version: http://www.ryansolutions.com/blog/2016/yoy-social-posting-2015/ More details: http://www.ryansolutions.com
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