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Mastery 2: Human Nature - Understanding Why Customers Buy

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Content provided by Brad Harker, Brad Harker - Entrepreneur, and Venture Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Harker, Brad Harker - Entrepreneur, and Venture Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's troubling that so many brilliant entrepreneurs cringe at the idea of selling. Selling is merely an exchange between two parties, and whether you realize it or not, you've been selling since the day you were born. When you break it down, the currency of the exchange is value.

The good news is that there is a simpler approach to selling. On this episode of Mastery, we explore salesmanship, human nature, and 3 simple models to understand why customers buy.

  continue reading

56 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 29, 2024 21:23 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 179002694 series 1400589
Content provided by Brad Harker, Brad Harker - Entrepreneur, and Venture Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Harker, Brad Harker - Entrepreneur, and Venture Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's troubling that so many brilliant entrepreneurs cringe at the idea of selling. Selling is merely an exchange between two parties, and whether you realize it or not, you've been selling since the day you were born. When you break it down, the currency of the exchange is value.

The good news is that there is a simpler approach to selling. On this episode of Mastery, we explore salesmanship, human nature, and 3 simple models to understand why customers buy.

  continue reading

56 episodes

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