Go offline with the Player FM app!
SPSS or R: Which will Market Research Pros be using in 2018?
Manage episode 197079778 series 1523101
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across an organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly as you want--depending on what you use it with. Learn more about R and why some insights teams are making the move from SPSS to R. This conversation includes several sources for learning R, including free options.
100 episodes
Manage episode 197079778 series 1523101
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across an organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly as you want--depending on what you use it with. Learn more about R and why some insights teams are making the move from SPSS to R. This conversation includes several sources for learning R, including free options.
100 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.