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Episode 296: FS 284: Positioning Before Lead Generation
Archived series ("Inactive feed" status)
When? This feed was archived on April 20, 2022 01:15 (). Last successful fetch was on October 07, 2021 13:39 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 198110530 series 1000064
Panel:
Jonathan Stark
Philip Morgan
In this episode of the Freelancers’ Show, Jonathan and Philip discuss why it’s important to position your business so that you can generate more leads. They define both positioning and lead generation and give examples as to how you can use these two concepts to your advantage in your business. This is a great episode for freelancers who want to understand the importance behind directing your business towards a certain type of client in order to get more leads, and grow your business in the long run because of it.
In particular, we dive pretty deep on:
- Defining positioning
- Why it’s important to specialize
- Intentionality
- Defining lead generation
- Different ways to generate leads
- How qualified is a lead?
- Difference between a lead and a prospect
- Done for you services
- How do you get into more sales conversations with leads?
- You must decide: who are you trying to reach?
- Hitting your target market
- And much, much more!
Links:
Picks:
Philip
Jonathan
430 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on April 20, 2022 01:15 (). Last successful fetch was on October 07, 2021 13:39 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 198110530 series 1000064
Panel:
Jonathan Stark
Philip Morgan
In this episode of the Freelancers’ Show, Jonathan and Philip discuss why it’s important to position your business so that you can generate more leads. They define both positioning and lead generation and give examples as to how you can use these two concepts to your advantage in your business. This is a great episode for freelancers who want to understand the importance behind directing your business towards a certain type of client in order to get more leads, and grow your business in the long run because of it.
In particular, we dive pretty deep on:
- Defining positioning
- Why it’s important to specialize
- Intentionality
- Defining lead generation
- Different ways to generate leads
- How qualified is a lead?
- Difference between a lead and a prospect
- Done for you services
- How do you get into more sales conversations with leads?
- You must decide: who are you trying to reach?
- Hitting your target market
- And much, much more!
Links:
Picks:
Philip
Jonathan
430 episodes
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