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#2 Overcoming competition and creating world class events with Ryan Cavinder
Manage episode 199113270 series 2085037
Ryan is the marketing manager with Conqur Endurance Group, organizers of world-class endurance experiences like the Skechers Performance Los Angeles Marathon. Ryan talks about his approach to event marketing and shares what it takes to create unique, world-class experiences for runners.
Resources & Tools Mentioned- Conqur Endurance Group - a global endurance brand that channels the vibrancy of Los Angeles into experiences for individuals and communities to exceed extraordinary limits.
- Sales Force and Marketing Cloud – Email marketing tools
- imAthlete – Online Race Registration
- Canva – Easy to use design templates
- Adobe Spark – Mobile graphics design app
- Social Media Marketing World – Ryan’s conference of choice for 2018
- Google Analytics - Analyze website and marketing data
- Always leverage the data you have to make the best marketing decisions. Use a CRM to help you understand more about your customers
- Always think about how you can differentiate and stand out from your competition. Leverage technology to get an edge
- Get outside of your world and attend other events to get inspiration for yours
- [01:35] – Ryan previously organized public relations for the Los Angeles Angels and also handled the advertising for the Los Angeles Clippers.
- [02:10] – What does it take to create unique, world-class experiences for Athletes?
- [03:08] – The Biggest challenge to marketing events in southern California is competition.
- [04:25] – Athletes have high standards as customers and it is important to keep up with those expectations.
- [04:56] – Effective marketing campaigns and some of Ryan’s most successful techniques
- [05:43] – Using innovation to stand out from the crowd. Ryan embraced Snapchat Geofilters in coordination with the release of the new technology to maximize his event’s exposure.
- [07:36] – What are Snapchat Geofilters and how they can be used to engage your audience.
- [10:07] – Worst marketing campaign and what he learned. Ryan shares his experience trying and failing to engage athletes on social media with a hashtag contest.
- [12:27] – The challenges for messaging to diverse marathon participants
- [12:59] – Ryan’s tip to new event managers: Trust the data!
- [14:15] – The not-so-obvious data that makes your event successful: what t-shirt sizes can tell you about your event participants.
- [15:00] – Ryan’s suggestions for marketing platforms that work: Email, Facebook, and training apps.
- [15:45] – Using tools like Sales Forces and Marketing Cloud to get the most out of Email.
- [15:23] – The opportunities that Facebook can open
- [17:20] – Training apps can be used to “Hyper-target” your clientele.
- [18:32] – Using Facebook ads in combination with Facebook Messenger
- [20:15] – Ryan’s picks for the leading and innovative companies to watch
- The NFL – At the forefront of Social Media and marketing technology
- Music Festivals – Taking the experience to a new level with fantastic marketing campaigns.
- [21:38] – How Conqur Endurance partnered with a creative app designer to create an original experience
- [22:24] – Ryan is looking forward to attending Social Media Marketing World and Coachella for inspiration.
- [23:17] – What are Ryan’s go-to marketing tools?
- Data tools: Google Analytics, imAthlete
- Creative tools: Canva, Photoshop, Adobe Spark
- [24:50] – The events that Ryan is looking forward to in 2018
- [26:34] – Tap into WHY your athletes are racing!
- [27:34] – Ryan shares his contact information
Subscribe and see more at eventgrow.com
8 episodes
Manage episode 199113270 series 2085037
Ryan is the marketing manager with Conqur Endurance Group, organizers of world-class endurance experiences like the Skechers Performance Los Angeles Marathon. Ryan talks about his approach to event marketing and shares what it takes to create unique, world-class experiences for runners.
Resources & Tools Mentioned- Conqur Endurance Group - a global endurance brand that channels the vibrancy of Los Angeles into experiences for individuals and communities to exceed extraordinary limits.
- Sales Force and Marketing Cloud – Email marketing tools
- imAthlete – Online Race Registration
- Canva – Easy to use design templates
- Adobe Spark – Mobile graphics design app
- Social Media Marketing World – Ryan’s conference of choice for 2018
- Google Analytics - Analyze website and marketing data
- Always leverage the data you have to make the best marketing decisions. Use a CRM to help you understand more about your customers
- Always think about how you can differentiate and stand out from your competition. Leverage technology to get an edge
- Get outside of your world and attend other events to get inspiration for yours
- [01:35] – Ryan previously organized public relations for the Los Angeles Angels and also handled the advertising for the Los Angeles Clippers.
- [02:10] – What does it take to create unique, world-class experiences for Athletes?
- [03:08] – The Biggest challenge to marketing events in southern California is competition.
- [04:25] – Athletes have high standards as customers and it is important to keep up with those expectations.
- [04:56] – Effective marketing campaigns and some of Ryan’s most successful techniques
- [05:43] – Using innovation to stand out from the crowd. Ryan embraced Snapchat Geofilters in coordination with the release of the new technology to maximize his event’s exposure.
- [07:36] – What are Snapchat Geofilters and how they can be used to engage your audience.
- [10:07] – Worst marketing campaign and what he learned. Ryan shares his experience trying and failing to engage athletes on social media with a hashtag contest.
- [12:27] – The challenges for messaging to diverse marathon participants
- [12:59] – Ryan’s tip to new event managers: Trust the data!
- [14:15] – The not-so-obvious data that makes your event successful: what t-shirt sizes can tell you about your event participants.
- [15:00] – Ryan’s suggestions for marketing platforms that work: Email, Facebook, and training apps.
- [15:45] – Using tools like Sales Forces and Marketing Cloud to get the most out of Email.
- [15:23] – The opportunities that Facebook can open
- [17:20] – Training apps can be used to “Hyper-target” your clientele.
- [18:32] – Using Facebook ads in combination with Facebook Messenger
- [20:15] – Ryan’s picks for the leading and innovative companies to watch
- The NFL – At the forefront of Social Media and marketing technology
- Music Festivals – Taking the experience to a new level with fantastic marketing campaigns.
- [21:38] – How Conqur Endurance partnered with a creative app designer to create an original experience
- [22:24] – Ryan is looking forward to attending Social Media Marketing World and Coachella for inspiration.
- [23:17] – What are Ryan’s go-to marketing tools?
- Data tools: Google Analytics, imAthlete
- Creative tools: Canva, Photoshop, Adobe Spark
- [24:50] – The events that Ryan is looking forward to in 2018
- [26:34] – Tap into WHY your athletes are racing!
- [27:34] – Ryan shares his contact information
Subscribe and see more at eventgrow.com
8 episodes
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