Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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#11 - Building Your Brand in China - Catherine Cervasio (Aromababy)
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Manage episode 201831384 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. For this episode's shownotes, visit acbc.com.au/podcasts
…
continue reading
52 episodes
MP3•Episode home
Manage episode 201831384 series 1660944
Content provided by ACBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ACBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. For this episode's shownotes, visit acbc.com.au/podcasts
…
continue reading
52 episodes
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