#12 - From Tank to Table - Lobsters and the Export Life Cycle - Matt Rutter(GFC / Brolos)


Manage episode 203110015 series 1660944
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
On this episode we discuss rock lobsters with the Geraldton Fisherman Cooperative that exports nearly 4,000 tonnes of Rock Lobster every year, the majority off which is now exported to China. We speak with the Co-op’s Matt Rutter about the rock lobster journey from off the Western Australian coast to the Chinese dinner table. We also discuss the importance of Chinese partnerships, the impact of ChAFTA and how to reach and understand your target market in China.

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