BNR 189: Your brand’s image doesn’t matter. Trust does.

Brand Newsroom

Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6+ y ago 27:20

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on December 04, 2021 00:14 (3y ago). Last successful fetch was on December 18, 2019 17:06 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why.

It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.

Show Notes

Here are some key take-outs:

The consumer is now far more sophisticated and they will call you out when you’re inauthentic – what’s more, they have a platform to do it on, thanks to social media
You need to understand your true purpose (or motive) for being in business. That can become your compass, to keep you on the right path
People won’t buy from you just because you’re authentic, they will buy from you because of what happens when you run an authentically-driven company
True purpose opens markets.

On My Desk

Mike recommended the Naked Brand video
Sarah recommended an article called Post-Authenticity and the Ironic Truths of Meme Culture
Nic recommended a courier app called Zoom2U
James suggested an article called What kind of person does Netflix Favourites think I am?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

237 episodes

#Contentmarketing #Media #Publicrelations #Australia Marketing #Business News #Australia #Dan Hatch #Hosted by James Lush #Nic Hayes #Marketing #Business #News #Sarah Mitchell #Brand #Communication