It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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41 Going Direct to Consumer with Lauren Sherman, Chief New York Correspondent, Business of Fashion
Manage episode 204081317 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lauren Sherman is the Chief Correspondent at the Business of Fashion — an online publication delivering industry news on emerging and global brands, designers, and trends happening in retail. From Amazon to Allbirds, the former Forbes reporter and Editor-at-Large at Fashionista, covers why and how people are spending their money on fashion.
On this episode, Lauren talks about how traditional retailers are adapting to go direct-to-consumer, how DNVBs can succeed at physical retail, and if brand identity matters.
Links and images from this post are on the Lumi Blog.
152 episodes
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Manage episode 204081317 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lauren Sherman is the Chief Correspondent at the Business of Fashion — an online publication delivering industry news on emerging and global brands, designers, and trends happening in retail. From Amazon to Allbirds, the former Forbes reporter and Editor-at-Large at Fashionista, covers why and how people are spending their money on fashion.
On this episode, Lauren talks about how traditional retailers are adapting to go direct-to-consumer, how DNVBs can succeed at physical retail, and if brand identity matters.
Links and images from this post are on the Lumi Blog.
152 episodes
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Similar to Well Made
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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