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Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products

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Manage episode 204382798 series 2286588
Content provided by Ph.Creative | Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ph.Creative | Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creating 'habit-forming' products and how they do it; with great examples using the 'Hook Model'. Right from the start Nir provides thought-provoking pearls of wisdom I know you'll enjoy.
  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 204382798 series 2286588
Content provided by Ph.Creative | Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ph.Creative | Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creating 'habit-forming' products and how they do it; with great examples using the 'Hook Model'. Right from the start Nir provides thought-provoking pearls of wisdom I know you'll enjoy.
  continue reading

59 episodes

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