Artwork

Content provided by Jon Davis and Nicole Mears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Davis and Nicole Mears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Voice Search: Separating the Signal from the Noise for Marketers

24:38
 
Share
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 01:34 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 209902384 series 2296223
Content provided by Jon Davis and Nicole Mears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Davis and Nicole Mears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "Beware: Voice Search Isn't That Exciting."

We highly recommend reading Lurie's work before listening to this episode where we touch on his thoughts and more:

  • "genuine" vs "non-genuine" voice searches
  • voice search vs voice command
  • what makes a good candidate for a voice search?
  • what is not a good candidate for a voice search?
  • voice search's future in your day-to-day life
  • what future version of voice search could disrupt traditional searching?

The best we advice we have for marketers is think hard before you implement a 'voice search first' strategy. There are still a lot of queries where a screen is a better place to sort through results then listening to an answer.

Reach out to us with any ideas, questions or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io

  continue reading

30 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 01:34 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 209902384 series 2296223
Content provided by Jon Davis and Nicole Mears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Davis and Nicole Mears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "Beware: Voice Search Isn't That Exciting."

We highly recommend reading Lurie's work before listening to this episode where we touch on his thoughts and more:

  • "genuine" vs "non-genuine" voice searches
  • voice search vs voice command
  • what makes a good candidate for a voice search?
  • what is not a good candidate for a voice search?
  • voice search's future in your day-to-day life
  • what future version of voice search could disrupt traditional searching?

The best we advice we have for marketers is think hard before you implement a 'voice search first' strategy. There are still a lot of queries where a screen is a better place to sort through results then listening to an answer.

Reach out to us with any ideas, questions or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io

  continue reading

30 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide