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Geofencing for Small Business: Targeted Mobile Advertising - Justin Croxton

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Manage episode 212377908 series 2394600
Content provided by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses to access mobile device user’s WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Think of the possibilities. As a business you have the ability to potentially reach customers when they enter one of your competitor’s businesses and hit them with an offer they can’t refuse. You can literally aim your ads to customize your audience’s local needs, and this is key for not only sales but for customer retention as well.

https://www.theagentsofchange.com/246

  continue reading

555 episodes

Artwork
iconShare
 
Manage episode 212377908 series 2394600
Content provided by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - it allows businesses to access mobile device user’s WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Think of the possibilities. As a business you have the ability to potentially reach customers when they enter one of your competitor’s businesses and hit them with an offer they can’t refuse. You can literally aim your ads to customize your audience’s local needs, and this is key for not only sales but for customer retention as well.

https://www.theagentsofchange.com/246

  continue reading

555 episodes

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