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The big announcements from Google Marketing Live - Digital Minute 11/072018
Manage episode 212452314 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics.
Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and desktop devices, allowing them to understand consumer behaviour and consumer value as they engage with the brand on multiple devices and platforms.
Other key announcements include Responsive Search Ads, powered by machine learning to deliver the most relevant and contextual ads, the re-branding of Adwords and the introduction of a new and integrated Google Marketing Platform.
117 episodes
The big announcements from Google Marketing Live - Digital Minute 11/072018
Digital Minute – the latest digital marketing news and analysis
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Manage episode 212452314 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics.
Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and desktop devices, allowing them to understand consumer behaviour and consumer value as they engage with the brand on multiple devices and platforms.
Other key announcements include Responsive Search Ads, powered by machine learning to deliver the most relevant and contextual ads, the re-branding of Adwords and the introduction of a new and integrated Google Marketing Platform.
117 episodes
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Similar to Digital Minute – the latest digital marketing news and analysis
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
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Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
A podcast about web design and development.
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continue reading
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…
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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TechStuff is a show about technology. And it’s not just how technology works. Join host Jonathan Strickland as he explores the people behind the tech, the companies that market it and how technology affects our lives and culture.
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