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Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18
Manage episode 215368839 series 1149837
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Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.
117 episodes
Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18
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Manage episode 215368839 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.
117 episodes
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Similar to Digital Minute – the latest digital marketing news and analysis
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
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Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
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continue reading
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…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
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continue reading
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continue reading
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