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Episode 2: Building a Survey
Manage episode 216848638 series 2422114
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to stay neutral and shares why demographic information alone may not be enough.
19 episodes
Manage episode 216848638 series 2422114
When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to stay neutral and shares why demographic information alone may not be enough.
19 episodes
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