Best Euromonitor Podcasts (2024)

1
Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58

1h ago37:58

37:58

One of the great mysteries for me is why so many otherwise sophisticated companies don't focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises a flag that causes a merchant to cancel a customer's subscription. In 70% of these cases, there is no fraud, so the company is lit…

1
Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31

30d ago36:31

36:31

Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with Amazon Prime have even incorporated paid loyalty subscrip…

1
The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08

1M ago38:08

38:08

Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. To…

1
Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30

2M ago41:30

41:30

Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription involves content and software, you have to do more than build the new business model. You have to change the way the organization thinks about product management. With experience, both at Pla…

1
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35

2M ago40:35

40:35

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The res…

1
Wellness as a Lifestyle: How to Meet Consumer Demand 45:27

3M ago45:27

45:27

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating. Uncover the future of health and wellness as consumer…

1
Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton 36:21

3M ago36:21

36:21

The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office. Randy Wootton has seen the…

1
Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times 28:48

3M ago28:48

28:48

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always behind the paywall. Knowing how to manage people at each stage of the funnel can be really challenging. Today’s guest, Ken Houseman, is an expert on both the strategy and the technology required to monetize the funne…

1
2024 Outlook For E-commerce in China With Euromonitor's Herbert Yum 16:26

3M ago16:26

16:26

As shoppers increasingly lean on generative AI to answer questions and refine their searches, they will expect merchants, brands and marketplaces to keep pace. In this episode of Alicast, join Alizila’s Managing Editor, Alison Tudor-Ackroyd, as she asks Hong Kong-based Herbert Yum, a Research Manager at consultancy Euromonitor International, how he…

1
Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter 2:03

5M ago2:03

2:03

Season 6 is launching soon, but while you wait, catch up on our most recent season. Some of Season 5’s most popular episodes include Mighty Network’s Gina Bianchini returning to subscription stories for a second time to share her wisdom about building purpose-driven communities, as well as Dan Zavorotny of Nutrisense talking about blending hardware…

1
Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman 40:16

8M ago40:16

40:16

Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world. The internet of things lends itself well to providing subscribers’ ongoing benefits, blending data from sensors and cameras with sophisticated software. This type of subscription can be complex to build, but has to provide v…

1
Subscription Models and Innovation with Columbia’s Rita McGrath 33:40

8M ago33:40

33:40

To launch a successful subscription business, you need to think like an innovator. But what does that really mean? Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, inc…

1
Subscription Pricing for Value with Mark Stiving 40:31

8M ago40:31

40:31

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kin…

1
Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs 35:58

9M ago35:58

35:58

Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization, Pavilion. Sam is the Founder & CEO of Pavilion. In 2016, he started Pavilion, originally named Revenue Collective, and bootstrapped it to an impressive $10M in ARR. In 2021, he secured a $25M …

1
The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar 39:38

9M ago39:38

39:38

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now. The Federal Trade Commission (or FTC) is getting serious about cracking down on “dark patterns” in the world of subscriptions. They recently filed a lawsuit against Amazon for enrolling consumers in Amazon Prime without consent and for …

1
Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé 32:51

10M ago32:51

32:51

The Device-as-a-Service (DaaS) Market is expected to Surpass $190 Billion by 2026, according to Market Research Future. That’s a compound annual growth rate,of of 55.8%. Acer is at the forefront of that wave, and today’s guest, Mailin Jappé, launched and now runs Acer’s DaaS business for Europe, the Middle East and Africa (EMEA). It’s hard enough t…

1
Mastering the "Subscription Marketing" Mindset with Anne Janzer 33:24

10M ago33:24

33:24

In the world of subscriptions, the role of a marketer is rapidly evolving. It’s not enough to acquire subscribers—you have to acquire the right subscribers. But how do you market with an eye toward retention? Today’s guest, Anne Janzer, is the author of Subscription Marketing, now in its third edition. In this episode, we focus on the right mindset…

1
Going Deep on Customer Retention Analytics for Subscriptions with Harvard Business School's Eva Ascarza 42:59

11M ago42:59

42:59

When I first started talking about the Membership Economy, there just weren’t that many academics or researchers interested in studying the power of customer retention. That’s why I’m really happy to see some of the best minds in finance, strategy and marketing today are thinking about how to build, and measure durable relationships between organiz…

1
The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen 34:45

11M ago34:45

34:45

Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they launched, subscription pricing was unusual and controversial. The early team even had to develop their own Subscription Engine to support the business. My guest today, Julie Hansen, has led the company…

1
The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer 42:44

12M ago42:44

42:44

Before you start building your subscription product, make sure you really, really understand the ongoing problem you are solving. So says product leader Tom Willerer. Tom, my guest today, has worked with some of Silicon Valley’s most renowned companies, like Netflix, Opendoor and Coursera. He’s also an Entrepreneur in Residence at Reforge and a Ven…

1
Alibaba and L'Oréal Take Circular Economy In China's Beauty Industry To New Heights 20:10

12M ago20:10

20:10

Alibaba Group and the world's largest cosmetics company L'Oréal have joined forces in a three-year partnership to promote a circular economy within China's beauty industry. This collaboration was announced in Beijing last month during French President Emmanuel Macron's visit to the country. In this episode of Alicast, join Alizila's Managing Editor…

1
Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook 38:13

1y ago38:13

38:13

In the Membership Economy, customer-centricity is critical in building lasting relationships and optimizing lifetime value. As a result, the Chief Customer Officer, or CCO, is increasingly present at the leadership table. Today’s guest, Rod Cherkas, founder of HelloCCO, literally wrote the book on the CCO role. It’s called The Chief Customer Office…

1
Blending Hardware, Software, and Services into an Ideal Healthcare Subscription with Dan Zavorotny of Nutrisense 34:58

1y ago34:58

34:58

I’m fascinated by the recent explosion of healthcare subscription companies. If you’re a regular listener of subscription stories, you probably knew that, as recent guests have included Midi Health’s Joanna Strober, Whoop’s Ben Foster and Matthew Mengerink of Thirty Madison. We’ve even explored telehealth for PETs on the show with Fuzzy’s Zubin Bhe…

1
Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini 38:18

1y ago38:18

38:18

I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate and insightful. She was my finale guest for Season 1 of the Subscription Stories podcast, back in 2020. That episode holds the record for most popular Subscription Stories show of all time. We were all stu…

1
Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery 36:03

1y ago36:03

36:03

“We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery On World Wa…

1
Season Four Wrap-Up and Season Five Sneak Peek with Robbie Kellman Baxter 1:52

1y ago1:52

1:52

Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our most recent season. Season 4 has some of our listener’s favorite episodes ever. We opened the season with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Ev…

1
Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation? 31:27

1y ago31:27

31:27

After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they d…

1
Hybrid Working: Impact on Travel, Leisure and Bleisure Travel 34:10

1+ y ago34:10

34:10

The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a l…

1
Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman 35:37

1+ y ago35:37

35:37

Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and how effective the company is at acquiring, engaging and retaining customers—and even driving referrals. To do product-led growth well, product managers need to think like business leaders…

1
Consumers Are Pursuing Value: Why Brands Need to Pay Attention 26:23

1+ y ago26:23

26:23

With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast,…

1
Will Online Shopping In China Be More Popular in 2023? Bain Answers 10:53

1+ y ago10:53

10:53

E-commerce has steadily grown as a percentage of total retail sales in China. We spoke to consultants at Bain & Co to hear if the trend will continue into next year. Worried about staying one step ahead of your competitors in China? Bain also counseled brands on how to keep their edge. Tune into this, the second part of our wide-ranging discussion …

1
Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy 35:45

1+ y ago35:45

35:45

Sometimes the best way to launch a digital subscription is to launch a physical subscription. Even if you plan to scale with a virtual business model, you can learn so much more about your customer, value proposition and messaging by starting the old fashioned way—in person. That’s the approach Zubin Bhettay used in launching Fuzzy. Today, Fuzzy’s …

1
Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back? 21:22

1+ y ago21:22

21:22

You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly. Or... maybe not. Anxiety is on …

1
WPP’s David Roth Talks About China’s Brands 16:09

1+ y ago16:09

16:09

Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market. David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront …

1
Why You Need A Customer Loyalty Program In China 13:06

1+ y ago13:06

13:06

Brands are rethinking their marketing tactics in China, as the world’s second-largest retail market matures and customer behavior evolves. Instead of chasing growth through discounting drives, brands are turning to customer membership programs to generate revenue over the long term, according to a new report by consultancy Bain & Co. We sat down wi…

1
Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China 12:45

1+ y ago12:45

12:45

Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy. In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers. A Swedish native, Frost joined Filippa K last year with a mission to reboot…

1
Alibaba’s Michael Evans on 2022’s 11.11 Global Shopping Festival 12:07

1+ y ago12:07

12:07

Alibaba Group will offer Chinese consumers the most diverse range of products on record during this year’s 11.11 Global Shopping Festival, the world’s largest retail event. This year’s 11.11, also known as Double 11 or Single’s Day in China, will feature over 290,000 brands from more than 90 countries and regions. There will be 17 million products …

1
Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman 39:38

1+ y ago39:38

39:38

We can learn a lot from subscription businesses that experiment with different revenue models and personalization. Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-o…

1
Nanushka’s CEO Péter Baldaszti Talks About China And The Future Of Fashion 13:03

1+ y ago13:03

13:03

Nanushka, one of fashion’s fastest-growing brands, is out to make a big splash in China, targeting nine stores across the world’s second-largest economy by 2026. The Budapest-based fashion house also launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai in October. In this episode of Alicast, we’re joined…

1
Ecotourism: Sustainability Meets Pent-Up Demand for Travel 33:53

1+ y ago33:53

33:53

For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative i…

1
Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments 43:21

1+ y ago43:21

43:21

The single biggest source of churn might surprise you. It’s not a communications issue, or a product/market fit issue, or even an onboarding problem. The biggest driver of churn in most consumer subscriptions is what’s known as passive or involuntary churn. Involuntary churn is when a customer is canceled due to a payment issue or other technical p…

1
How Luxury Brands Can Build A Loyal Fan Base During 11.11 Shopping Festival 13:22

1+ y ago13:22

13:22

Shopping festivals are evolving from discounting drives into an opportunity for brands to connect with new consumers and build a loyal fan base. The 11.11 Global Shopping Festival, also known as Single’s Day in China, is the biggest retail event of them all and brands prepare months in advance to perfect their campaigns. Traditionally conservative …

1
Building an Educational Subscription at Scale with LinkedIn Learning’s Jill Raines 35:21

1+ y ago35:21

35:21

You’re probably all familiar with LinkedIn Learning, formerly known as Lynda.com. It’s LinkedIn’s professional development platform. They offer more than 18,000 video courses available via subscription. There’s a huge range of educational topics covered—from how to use Adobe Aftereffects, to how to have difficult conversations, to the fundamentals …

1
How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova 46:17

1+ y ago46:17

46:17

We’ve spoken before on the show about the importance of Customer Experience in driving growth, with guests like Wharton’s Peter Fader, Gainsight’s Nick Mehta and Bain & Company’s Stu Berman. But today’s guest says you need to think beyond the customer. If you really want to accelerate growth, you need to focus on the employee experience. Tiffani Bo…

1
Brunello Cucinelli‘s Greater China General Manager Michael Huang on Luxury Trends in China 15:42

1+ y ago15:42

15:42

You're listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group. In this conversation, Alizila's Managing Editor Alison Tudor-Ackroyd talks with Michael Huang, General Manager for the Greater China region at Italian luxury brand, Brunello Cuccinel…

1
Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers 36:49

1+ y ago36:49

36:49

By Robbie Kellman Baxter

1
Eat Just's CEO Josh Tetrick on China Expansion 13:54

1+ y ago13:54

13:54

You’re listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group. In this conversation, Alizila’s Managing Editor, Alison Tudor-Ackroyd talks to Eat Just’s Chief Executive Josh Tetrick, about the plant-based food provider’s expansion into China. Jo…

1
3 Ways To Get Your Business Into the Metaverse 13:36

1+ y ago13:36

13:36

As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in." Metaverse, or the highly interactive three…

1
The Quest for Healthy Ageing in Asia Pacific 21:30

1+ y ago21:30

21:30

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. He…

1
DEI in Luxury and Fashion: What's Here and What's Next 30:26

1+ y ago30:26

30:26

Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, knows the true value of working in an inclusive and diverse company. She recently joined Euromonitor from The Confederation of British Industry (CBI) - where she was also Head of Diversity and Inclusion. At the CBI Adeife worked on embedding DEI into …

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