show episodes
 
Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Euromonitor International's own Peter Kosmal sits down with some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
 
Growing up we were embedded with this idea that too much milk chocolate will lead to health risks such as diabetes, heart diseases, high blood pressure, and weight gain. Yet, on average an American still consume chocolate based product at least once a day. According to Euromonitor, Americans eat nearly 18 percent of the world’s chocolate production which is around $18.27 billion dollars worth of chocolate production every year. But what if I told you that the right kind of chocolate has more ...
 
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show series
 
Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including th…
 
When we think about sustainability, we often think about reducing environmental impact, and the beauty and personal care industry has been mainly focused around just that. Strategies for the industry include refillable packaging, environmentally friendly packaging and reusing by-products in formulation. However, not all BPC companies are focused pu…
 
With positive momentum growing among consumers, businesses and governments to tackle the climate emergency, going beyond sustainability to purpose is essential for rebuilding travel and tourism after the pandemic. It is vital to take a holistic view of the sector’s wide-ranging positive and negative impacts on local communities and the environment …
 
The coronavirus pandemic accelerated digitalisation in the beauty and personal care market in many Sub-Saharan African countries. In South Africa in particular, many premium beauty brands created platforms for virtual assistants to guide consumers on their shopping journey. On some websites, consumers are able to try products out by uploading a pic…
 
There are three major trends that Euromonitor International observed in the regions of North Africa and the emerging Middle East during the coronavirus pandemic. The first trend is stockpiling, where consumers hoarded basic staple foods such as pasta and rice as well as essential products. Secondly, we saw consumers trading down to lower priced bra…
 
The coronavirus pandemic has brought both ghost kitchens and virtual restaurants into the forefront of the general public over the past year, but in the restaurant industry, these concepts have been growing over the last two years. Join Euromonitor International's Global Research Lead for Food and Beverage, Michael Schaefer, as he delves into the d…
 
The Coronavirus pandemic has had a serious impact on the global luxury market. According to Euromonitor International’s latest research, the global luxury market has shrunk by 15 percent in current value terms in 2020. However, Asia Pacific has shown quick recovery, and is poised to have a strong rebound in 2021. To survive in this challenging envi…
 
Euromonitor International’s Senior Research Analyst Alex Esposito interviews Cindy Bryant, Chief Business Officer at Demetrix about the world of cannabinoids beyond THC and CBD. Cindy explains Demetrix’s unique approach to using fermentation to produce cannabinoids and how this differs from predominant production methods. Alex and Cindy also delve …
 
While Euromonitor's latest travel research data showed arrivals falling by 54.5% in 2020 compared to 2019, the industry is becoming more creative and innovative in trying to keep tourism alive while staying in touch with consumers. In the latest episode of the Travel Leaders Podcast Series, Jo Ann Reddy, Regional Division Manager at Euromonitor int…
 
Euromonitor International’s Cities Consultant, Fransua Vytautas Razvadauskas interviews Matthew Barrie, the UK country manager at Bolt about current industry trends in the shared mobility market. Matthew speaks about the regulatory and legal challenges that mobility companies face, the competitive nature of the shared mobility market and how the co…
 
While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025, while overall apparel and footwear is expected to see a CAGR of only 4%. The pandemic has caused a 1…
 
Vitamins and dietary supplements saw a high value growth in 2015-2020 due to an increased demand from consumers looking for products related to both immunity and general health. COVID-19 left the industry in a reactive state, with many categories and ingredients limited as consumers focused on the coronavirus. E-commerce doubled in value sales over…
 
In the latest edition of Travel Leaders Podcast, Caroline Bremner, Head of Travel Research speaks to Karen Simmonds, Founder of Travel Matters, a boutique travel company. Karen shares her inspiring story of how she started her business, now in its third decade, discussing the highs and lows. Karen discusses how authenticity and sustainability are p…
 
In South Africa, at the onset of the COVID-19 crisis, sales of beauty and personal care products that were deemed non-essential were banned both online and offline. Premium brands were one of the biggest losers, while personal hygiene products were resilient. As the pandemic continues, beauty and personal care products are still being bought in the…
 
Euromonitor International's Travel Industry Head Caroline Bremner speaks to Olivia Ruggles-Brise, Director at Greenview about their work in driving sustainable transformation for the world’s leading hospitality chains. Olivia discusses the importance of data and metrics to help deliver sustainability goals, where ESG reporting is increasingly calle…
 
In 2020, Australian consumer confidence remained low and incomes were devastated by the coronavirus pandemic. However, government stimulus packages helped Australian consumers - and some appliance segments grew as a result. Smaller appliances were boosted not only by lower unit prices, but also due to the fact that consumers spent more time at home…
 
El COVID-19 continúa modificando los valores, prioridades y hábitos de compra de los consumidores globales y diversas tendencias se reflejan cada vez más en América Latina. Aproximadamente un tercio de los consumidores latinoamericanos hacen compras de alimentos y bebidas por medio de su smartphone habitualmente, de acuerdo con la encuesta al Consu…
 
Nicotine pouches are made of microcrystalline cellulose and most importantly, are tobacco free. They contain added nicotine, the active stimulant in the tobacco leaf, and look much like gum that the consumer puts under their lip. The nicotine is then released into the bloodstream. Since vaping has been targeted by governments across the world, many…
 
2020 was a challenging year for the tobacco industry, with the onset of COVID-19, taxes on reduced-risk products, and the raising of the legal age of smoking from 18 to 21 in the US, signed in December of 2019. Increasing concerns on health and wellbeing associated with the coronavirus are likely to encourage governments to adopt new restrictions o…
 
China will be the only major economy to grow in 2020, having suffered the economic effects of COVID-19 much earlier than many other countries. In fact, this recovery will benefit the global economy at large - for example, Germany's automotive industry is enjoying resurgent car sales in China. For the rest of the world, however, recovery is more com…
 
Southeast Asia is the next region to watch in sustainability growth, and there is a growing awareness of sustainability among consumers in the region. Governments in the area are pushing sustainability with environmentally friendly regulations, and companies are producing more environmentally sustainable products. One of the main challenges for com…
 
Even with the impact of COVID-19, the Brazilian IPO market is seeing a high number of fashion players enter the market. IPOs can bring a more assertive strengthening for Brazilian companies, especially during the pandemic period when many important exporters are not achieving the markets overseas. This wave of IPOs can possibly support a fiercer co…
 
We're eight months into the global pandemic and shopping habits have become one of the most disrupted aspects of consumers' lives. We're seeing shorter trips to the store, but larger baskets, less browsing and avoidance of large crowds and busy stores. Contact-free shopping solutions at checkouts, virtual fitting rooms and drive-up fulfillments are…
 
COVID-19 has become a focusing agent for global immunity products, as consumers around the world look to support their overall health during the pandemic. Consumers in different areas are gravitating towards different ingredients. In Asia, consumers are buying products such as ginseng, reishi mushrooms and tulsi, where in the Americas consumers are…
 
The Coronavirus has had a large impact on cities, with 90 percent of all cities analysed by Euromonitor recording negative real GDP growth in 2020. Depending on the severity and length of the pandemic, more businesses are likely to go bankrupt, people will have lower incomes and municipal governments will have their budgets cut - leading to more ne…
 
Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer…
 
As of late October, Latin America has the largest number of active cases of the coronavirus in the world. The area is also seeing some of the worst economic impacts - according to Euromonitor’s estimates, updated in October 2020; Peru, Argentina and Mexico are seeing some of the biggest consequences in terms of yearly GDP variation in the region wi…
 
As the holiday season fast approaches, consumers will change the things they buy and the places they buy them from to adapt to the global pandemic. Consumers were shifting towards gifting experiences such as travel and live events, but since the coronavirus has put an indefinite hold on those things, consumers will opt to spend on material goods on…
 
Coronavirus second waves, vaccine production and the upcoming US elections are all weighing in on global economic outlooks. Currently, China is the only major economy expected to have positive growth in 2020, but that recovery experience isn't expected to be replicated in other major economies. A safe vaccine is likely to be produced in the middle …
 
In this episode of Euromonitor's Travel Leaders podcast, Caroline Bremner speaks to Jake Haupert, Co-Founder of the Transformational Travel Council about his journey in establishing the organisation as an antidote to over-commoditisation in the industry. Jake discusses how transformative or regenerative tourism goes beyond sustainability to put con…
 
There is a growing divide what consumers are expecting from the travel industry post-pandemic and what the industry may actually be providing. Consumers are looking towards sustainable tourism and authentic experiences, but businesses are rolling back on their investment in sustainable products and services, widening the gap between expectation and…
 
COVID-19 has accelerated several trends in emerging markets, including digital payments and last-mile delivery services. Consumers in emerging markets were previously slow to adapt digital payments due to the prevalent use of cash as a primary source of payment. Most small vendors and independent stores don't take digital payments, citing high usag…
 
Despite being negatively impacted by COVID-19, the fashion market in Hong Kong has shown resilience in the sportswear sector. Performance and outdoor sportswear performed especially well in spite of the pandemic, due to consumers in Hong Kong participating in more outdoor activities such as hiking and camping. Sustainable fashion has also been gain…
 
“Proudly Local, Going Global” is a global consumer trend first identified by Euromonitor as part of its Top 10 Global Consumer Trends for 2020. Since the onset of the Coronavirus, many of these consumer trends have shifted, but the Proudly Local, Going Global trend has been made stronger by COVID-19, especially in Australia. Disruptions in the supp…
 
In this episode of the Travel Leaders podcast series, Caroline Bremner, Head of Travel Research at Euromonitor, talks to Vicky Smith, Founder of Earth-changers.com about her motivations for launching a sustainability start-up. Vicky shares her experience about building a travel business with purpose to drive positive impacts for communities and the…
 
Digital shopping trends are accelerating during the COVID-19 pandemic, including contactless payment, virtual brand engagement, curbside delivery, and checkout free experiences. All of these trends may have been prevalent before COVID-19, but the pandemic has forced retailers to move quickly into a new digital era. Experiences and trends that add a…
 
Scandinavian style combines minimalism, elegance and edginess as the aesthetic. Not only are Scandinavian products stylish, but they also focus on ethical fashion, including the responsible use of resources and an emphasis on social issues. A significant amount of new, small players enter the market in Scandinavia each year, bringing innovation and…
 
Although the coronavirus pandemic has fundamentally changed the way consumers live, work, shop and play, that doesn’t mean companies should stop focusing on innovation. Rather, FMCG industries should identify what they do well, examine their core brands and work to adapt them into new packaging demands, new formats and new growth channels. Consumer…
 
Hometainment means taking a service or product that is traditionally consumed outside the house and recreating it inside the house. As consumers spend more time inside their homes as a result of COVID-19, hometainment is becoming an increasing trend. Whether its watching a virtual concert inside a video game or purchasing a device that replicates t…
 
With consumers in Southeast Asia in lockdown and working from home, it’s not surprising that there has been a clear shift away from more formal styles in fashion towards clothing and accessories that prioritise comfort. Athleisure, which was a strong trend pre-COVID, is only going to accelerate both during and after the pandemic. Countries where ou…
 
The coronavirus pandemic has raised awareness of wellbeing and self-care in Latin America, accelerating the already existing trend of preventative health. Since the outbreak, consumers have quickly turned to immune system and general health positioned products; and many regions in Latin America reported spikes in sales of vitamin C, multivitamins, …
 
COVID-19 has brought a new consciousness that goes far beyond compensating for a company's negative impact on people and the planet. Consumers are reassessing what they value the most, turning their backs on excess buying and demanding more from the companies they purchase from and work for. Businesses need to embed sustainability into their values…
 
There have been several trends in Turkey that emerged in the midst of the COVID-19 pandemic. First is the trend of consumers turning to discounters in retailing. Discounters are very prevalent in Turkey, and since the coronavirus outbreak, have increased their product ranges in dairy, snacks, carbonated drinks, home care and personal care. Another …
 
In the Middle East, beauty and personal care brands that are focusing on resilient categories are the brands that are performing well. For example, Unilever Arabia heavily campaigned its Lifebouy soap brand in the past few months using the message of hygiene and hand washing during the pandemic. It also launched a series of hand sanitizers, which a…
 
Since the global financial crisis of the late 2000s, the middle class of many emerging and developing markets - particularly in Asia - have enjoyed rising incomes. However, the coronavirus pandemic is hitting these economies hard, indefinitely halting the expansion of the middle class there. China, for example, will see spending in the middle class…
 
The fashion industry has always been characterised by several intermediaries between manufacturers and consumers. With a direct-to-consumer model, consumers pay a lower price by circumventing these intermediaries and paying for goods that are unbranded. Many manufacturers are using e-commerce to sell these goods, occupying a small area of the inter…
 
COVID-19 is forcing more consumers to use e-commerce to do their grocery shopping, and the expectation is that this trend will continue well beyond the pandemic. Due to the recession, consumers will most likely cut costs in the restaurant space, and any shift away from consumer foodservice will naturally benefit grocery retailers as consumers eat m…
 
In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an age…
 
In this episode of Euromonitor International's Travel Leaders Podcast, Caroline Bremner, Industry Manager for Travel at Euromonitor talks to Fabrizio Orlando, Senior Manager Industry Relations – Global at TripAdvisor about the impact of COVID-19 on consumer behaviour and travel patterns. Hear how the recovery in travel is shaping up, what types of …
 
The term “new normal” has been used to describe how economies, businesses and consumers will have to deal with the coronavirus pandemic going forward, but what does that mean? Economies are facing the worst recession since the great depression of the 1930s. For businesses, every sector, from hospitality to education to finance are facing huge chall…
 
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