What is a Best-in-Class Sales Funnel? The Modern Sales Process

The Justin Goodbread Show

In episode 92 of Financially Simple, Justin takes a look at the Sales Funnel process.

Effectively converting clients’ interests into sales is a priority for any business. Justin goes over the Sales Funnel process, comparing traditional techniques to Best-in-Class techniques.

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BLOG TRANSCRIPTION:

BLOG: Changing to a Modern Sales Process from a Traditional Sales Process

TIME INDEX:

00:26 - What is a Best-in-Class Sales Funnel?

02:51 - The Sales Funnel Begins with Marketing

03:45 - Most Buyers Decide Before Reaching Sales

05:46 - A Few Customers are Looking for Alternatives

06:17 - The Sales Funnel

06:48 - The Traditional Sales Funnel

12:06 - The Best-in-Class Sales Funnel

12:23 - Marketing

14:31 - Relating to the Buyer

16:11 - Qualifying

17:40 - Closing the Sale

19:56 - Post-Sale Follow Up

20:35 - Conclusion

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BIO:

Justin A. Goodbread, CFP®, CEPA, CVGA, is a nationally recognized financial planner, business educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience teaching small business owners how to start, buy, grow, and sell businesses. He is a multi-year recipient of the Investopedia Top 100 Advisor and 2018 Exit Planning Institute’s Exit Planner Leader of the Year.DISCLOSURES:This podcast is distributed for informational purposes only. Statements made in the podcast are not to be construed as personalized investment or financial planning advice, may not be suitable for everyone, and should not be considered a solicitation to engage in any particular investment or planning strategy. Listeners should conduct their own review and exercise judgment or consult with their own professional financial advisor to see how the information contained in this podcast may apply to their own individual circumstances. All investing involves the risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Investment advisory services offered by WealthSource Partners, LLC. Neither WealthSource Partners, LLC nor its representatives provide legal or accounting advice. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WealthSource Partners, LLC. Statements made in this podcast are subject to change without notice. Neither WealthSource Partners, LLC nor its representatives, the podcast’s hosts, or its guests have an obligation to provide revised statements in the event of changed circumstances. Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.

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