The General Stigma Around Advertising

Shape the Conversation

Content provided by Jon Davis and Nicole Mears. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Davis and Nicole Mears or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6y ago 32:06

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on October 15, 2024 13:13 (27d ago). Last successful fetch was on February 27, 2024 01:34 (9M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

People seem predisposed to resist advertising and marketing because they don't want to feel manipulated. People also tend to lump all advertising in with the worst advertising they are exposed to.

Nicole and Jon dug into people's relationship to advertising/marketing and covered topics like:

- How Jon believes people don't hate advertising, they hate bad advertising.
- Bad advertising = wrong person, wrong time, wrong message
- How great advertising can truly enrich someone's life.
- Some of the best and worst advertising Nicole and Jon have seen in the market today.
- Why search advertising is close to the perfect advertising experience
- Breaking down the opinion some people hold of "advertising doesn't work on me."
- Why it only takes a few bad ads to change your mindset on advertising as a whole.
- It's important to be more than an Excel Wizard.

We think bad advertising comes from marketers forgetting there is a human on both ends of the conversation. Having more empathy for who is seeing the ad, when they are seeing the ad and how the message speaks to them is more important than ever.

Don't get lost in the data all the time. Pick your head up out of the Excel sheet more often and think about the person consuming your advertising.

30 episodes

#Business #Marketing #Digital Marketing #Shape.io #Technology #Bend #Oregon #Jon Davis #Nicole Mears #SaaS #SHAPE #Start