87K in One Month, Pt. 2 - SMS023

The Savvy Musician Show

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6y ago 28:08

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Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.Important Things to Remember- When someone wants a product, they feel like they need it.

- Remember the 5 Calendar phases.

- You don’t have a launch day, you have a launch month.

- Use Google Sheets and Airtable to keep you organized.

- Make sure someone takes ownership of each task.

- Pick a platform with a clean mobile experience.

Revisit the Highlights

03:12 - Creating a Need

09:34 - The 5 Calendars

17:20 - Observations

25:00 - Delegation

115 episodes

#Business #Marketing #Independentartist #Musicbusiness #Musicindustry #Musicmarketing #Savvymusicianacademy #Leah McHenry #Music Business #Music #Music Industry #Savvy Musician #DigitalMarketer #Musicians