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Pitchwerks #109 - Mary Jayne McCullough | Global Wordsmiths
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Manage episode 220656957 series 1279137
This week, Scot is talking to Mary Jayne McCullough, founder of Global Wordsmiths, and MJ has facts on top of facts to explain how easy it is to underestimate the number of people in your audience - prospects, customers, constituents, etc - that prefer a language other than English. And when she explains how simple her team has made it to reach those people, you may reconsider your group’s lack of a language access strategy. MJ also tells Scot about the socially conscious aspects of her business model, in what seems to be a key differentiator between Global Wordsmiths and their high-volume competitors.
115 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 08, 2024 04:10 (). Last successful fetch was on February 26, 2024 22:44 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 220656957 series 1279137
This week, Scot is talking to Mary Jayne McCullough, founder of Global Wordsmiths, and MJ has facts on top of facts to explain how easy it is to underestimate the number of people in your audience - prospects, customers, constituents, etc - that prefer a language other than English. And when she explains how simple her team has made it to reach those people, you may reconsider your group’s lack of a language access strategy. MJ also tells Scot about the socially conscious aspects of her business model, in what seems to be a key differentiator between Global Wordsmiths and their high-volume competitors.
115 episodes
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