Go offline with the Player FM app!
Millions of MDF Dollars Are Going Unspent In Channel Partners. Here’s What We’re Doing About It. w/ Devon Wellbrock
Archived series ("Inactive feed" status)
When? This feed was archived on November 23, 2019 01:13 (). Last successful fetch was on August 22, 2019 01:57 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 223126223 series 2426946
Channel marketers are holding onto millions of dollars of unspent market development funds every quarter. With several partners and each one having its own requirements of how to spend their MDF, channel partners often lack the bandwidth to ensure the funds are spent, much less managed.
That’s why channel partners across the globe are turning to Devon Wellbrock. She’s the SVP of Enterprise for the Americas here at MRP. Devon helps oversee our white label concierge service, which helps fulfill all aspects of global MDF strategies.
She came on our AI for B2B Sales and Marketing podcast to share how channel partners are allowing the white label concierge service to strategically spend, manage, and track MDF.
21 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on November 23, 2019 01:13 (). Last successful fetch was on August 22, 2019 01:57 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 223126223 series 2426946
Channel marketers are holding onto millions of dollars of unspent market development funds every quarter. With several partners and each one having its own requirements of how to spend their MDF, channel partners often lack the bandwidth to ensure the funds are spent, much less managed.
That’s why channel partners across the globe are turning to Devon Wellbrock. She’s the SVP of Enterprise for the Americas here at MRP. Devon helps oversee our white label concierge service, which helps fulfill all aspects of global MDF strategies.
She came on our AI for B2B Sales and Marketing podcast to share how channel partners are allowing the white label concierge service to strategically spend, manage, and track MDF.
21 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.