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Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman
Manage episode 227252805 series 1949009
This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices.
In our conversation we discuss:
The importance of customer experience (CX) in getting and keep ing customers
How implementing a referral selling strategy can significantly increase your company growth
Alignment beats out strategy when it comes to predictors of business success
How to know if its time to pursue an alignment effort in your organization
Additional Resources:
Future Proof Sales Strategy - Steven’s book
Connect with Steven on LinkedIn or Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
Manage episode 227252805 series 1949009
This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices.
In our conversation we discuss:
The importance of customer experience (CX) in getting and keep ing customers
How implementing a referral selling strategy can significantly increase your company growth
Alignment beats out strategy when it comes to predictors of business success
How to know if its time to pursue an alignment effort in your organization
Additional Resources:
Future Proof Sales Strategy - Steven’s book
Connect with Steven on LinkedIn or Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS
45 episodes
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