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Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith

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Manage episode 227684636 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.

In our conversation we discuss:

  • The most compelling reason Sales and Marketing must align now

  • How to get CEO support when it comes to aligning these two teams

  • The 5 things you must do to start on the path to better alignment

  • Culture’s impact on successfully achieving true alignment

Additional Resources:

“Black Box Thinking” by Matthew Syed

“Mistakes were made (but not by me)” by Carol Tavris

Connect with Tyler on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

  continue reading

45 episodes

Artwork
iconShare
 
Manage episode 227684636 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.

In our conversation we discuss:

  • The most compelling reason Sales and Marketing must align now

  • How to get CEO support when it comes to aligning these two teams

  • The 5 things you must do to start on the path to better alignment

  • Culture’s impact on successfully achieving true alignment

Additional Resources:

“Black Box Thinking” by Matthew Syed

“Mistakes were made (but not by me)” by Carol Tavris

Connect with Tyler on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

  continue reading

45 episodes

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