Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

19:45
 
Share
 

Manage episode 228174473 series 1949009
By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories.

In our conversation we discuss:

  • The best way Marketing can align with Sales to produce better content

  • What content must achieve to be relevant to the modern buyer

  • The process you must follow to produce aligned messaging which can lead to higher value sales conversation with buyers

  • When you should audit your current content library

Additional Resources:

PivotalWriting.com

Connect with Mike on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

46 episodes