Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman

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By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices.

In our conversation we discuss:

  • The importance of customer experience (CX) in getting and keep ing customers

  • How implementing a referral selling strategy can significantly increase your company growth

  • Alignment beats out strategy when it comes to predictors of business success

  • How to know if its time to pursue an alignment effort in your organization

Additional Resources:

Future Proof Sales Strategy - Steven’s book

Connect with Steven on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

46 episodes