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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Mark Bradley: How to create a ‘Fan Experience' strategy
Manage episode 238140243 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
What do we mean by the ‘Fan Experience’?
Why they are obsessed with families and use them as a catalyst
The concept of “emotional loyalty” and how it benefits clubs - “We can’t treat away fans well, they are the enemy!”
Is football trying a lot harder now?
Why women’s football should not follow the example of men’s game
The problem of getting fans to reconnect
The basis of a fan engagement strategy
Answering the question: what makes your club distinct?
The principles: club meaning, fan experience, reaching the community
The pillars: why, focus and feedback
Explaining the Net Promoter - a standard tool in customer-facing businesses
A special social media KPI - what percentage of criticism is defended. Feedback as a catalyst for change
The importance of visibility from senior staff on matchday- The touchpoints in a fan experience strategy, Finding info/ticket purchases, Social media, The last mile of the journey, Retail/Merchandise, Food&Beverage, Experience inside stadium - stewards/concourses/entrances
Two things a clubs who no money could put right now for free
What is the role of a Supporters Liaison Officer? Having the resilience to deal with the intensity of fans
The ‘first game’ schemes in the English Football League
How to make eSports part of the matchday experience
The potential split between the top six chasing the Champions League and the need for great sustainability outside it
Why Mansfield Town have removed eSports from their matchday experience
A glaring gap – upcoming and coming ‘growth sports’ are dedicated to building a matchday experience, is football? Will it get left behind?
94 episodes
Share
Manage episode 238140243 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
What do we mean by the ‘Fan Experience’?
Why they are obsessed with families and use them as a catalyst
The concept of “emotional loyalty” and how it benefits clubs - “We can’t treat away fans well, they are the enemy!”
Is football trying a lot harder now?
Why women’s football should not follow the example of men’s game
The problem of getting fans to reconnect
The basis of a fan engagement strategy
Answering the question: what makes your club distinct?
The principles: club meaning, fan experience, reaching the community
The pillars: why, focus and feedback
Explaining the Net Promoter - a standard tool in customer-facing businesses
A special social media KPI - what percentage of criticism is defended. Feedback as a catalyst for change
The importance of visibility from senior staff on matchday- The touchpoints in a fan experience strategy, Finding info/ticket purchases, Social media, The last mile of the journey, Retail/Merchandise, Food&Beverage, Experience inside stadium - stewards/concourses/entrances
Two things a clubs who no money could put right now for free
What is the role of a Supporters Liaison Officer? Having the resilience to deal with the intensity of fans
The ‘first game’ schemes in the English Football League
How to make eSports part of the matchday experience
The potential split between the top six chasing the Champions League and the need for great sustainability outside it
Why Mansfield Town have removed eSports from their matchday experience
A glaring gap – upcoming and coming ‘growth sports’ are dedicated to building a matchday experience, is football? Will it get left behind?
94 episodes
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Similar to Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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