Go offline with the Player FM app!
Ep. 125: Chat - The Starting Point for Customer Centricity?
Manage episode 240894975 series 1435186
Because customer centricity involves elevating the entire journey, you cannot focus solely on a particular channel or function. You need to consider the entire, end-to-end experience. Certain channels do, however, play a particularly vital role in capturing data about the customer experience. Chat is one of them, and in this exclusive podcast, Jim Iyoob of ETech and Matt Cecil of Verizon reveal how they leverage the available insights to better understand customers, better empower agents, and better elevate the entire customer journey. The conversation closes with tips on how to communicate the findings to "non-call center" stakeholders in the business.
100 episodes
Manage episode 240894975 series 1435186
Because customer centricity involves elevating the entire journey, you cannot focus solely on a particular channel or function. You need to consider the entire, end-to-end experience. Certain channels do, however, play a particularly vital role in capturing data about the customer experience. Chat is one of them, and in this exclusive podcast, Jim Iyoob of ETech and Matt Cecil of Verizon reveal how they leverage the available insights to better understand customers, better empower agents, and better elevate the entire customer journey. The conversation closes with tips on how to communicate the findings to "non-call center" stakeholders in the business.
100 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.