It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 248058209 series 2082069
Content provided by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
Old Navy will shift back to brand-building in a growing trend among advertisers
86 episodes
Share
Manage episode 248058209 series 2082069
Content provided by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Schroeder & Laird Rixford, Becky Schroeder, and Laird Rixford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
Old Navy will shift back to brand-building in a growing trend among advertisers
86 episodes
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Similar to Insurance Happy Hour
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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continue reading
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continue reading
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…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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