How to Maintain Your Brand As You Scale Your Catering Business

The Catering Feed: The Catering Growth Podcast

Guests love your food and your team supports your restaurant concept. You're ready to take the next step to scale your business beyond the four walls. But how do you deliver the same brand experience, while staying true to your core values as you grow? In this podcast episode, Torchy's Tacos' GJ Hart, Chief Executive Officer, and Mike Rypka, founder and chef, discuss identifying growth opportunities and scaling a business, while honoring brand values. Tune in to hear how to make strategic decisions to expand into new channels and hire a passionate team to support growth. GJ Hart is Chief Executive Officer of Torchy's Tacos, where he oversees operations and strategic growth. A 36-year veteran of restaurant operations and management, he is passionate about growing casual dining concepts and expanding brands into new markets. Prior to Torchy's Tacos, GJ served as executive chairman and CEO of California Pizza Kitchen, as well as president and CEO of Texas Roadhouse. Mike Rypka is the founder of Torchy's Tacos. A food service and restaurant operations veteran, Mike served as executive chef for Dell Computers, Enron, and the World Bank before developing the concept for Torchy's damn good tacos. He's laser-focused on providing opportunities for his employees and developing a restaurant culture that promotes fun, innovative, and affordable gourmet.