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With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at bejoy@VisionKraft.com to engage further...
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In Conversation with Tanvi Pinjarkar on BRAND MANUALS
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Send us a text Welcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals. Join Tanvi and Bejoy as they explore the significance of brand manuals…
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Grow Your Business With SEARCH ENGINE OPTIMISATION
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Send us a text Join Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimisi…
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In Conversation with Agrim Yog on enabling BUSINESS INTELLIGENCE
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Send us a text Business intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over …
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Milestone Episode on BOOK LAUNCH for Industrial Marketing
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Send us a text The industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure …
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Securing Brand TRADEMARKS, REGISTRATION and PATENTS - Bejoy Peter in Conversation with Manali Bidkar and Parimal Jadhav
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Send us a text Small business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols,…
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ENABLING SALES In Your Enterprise - Bejoy Peter in Conversation with V Ravichandran
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Send us a text V. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998. Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channe…
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An ORGANISATION'S GROWTH STORY Driven by Sales Engineers
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Send us a text Industrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. Thes…
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FUELLING GROWTH in the Battery Manufacturing Businesses by Digital Marketing
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Send us a text I am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines. What started as short interactions o…
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WEBSITE ESSENTIALS all Business Owners Must Know
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Send us a text In my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset that fronts the business mandate is the 'Business Web…
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Your CONTENT STRATEGY Talks Your Business Strategy | In Conversation with Sujata Upadhyay
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Send us a text Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignori…
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The WEBSITE and Your Business Stakes | In Conversation with Vinita Apte
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Send us a text In this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. And even more t…
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CONTENT is Not King, The King has Content | In Conversation with Sujata Upadhyay
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Send us a text Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression. Content marketing answers your audience’s questions and helps you b…
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VIDEO Is The New Document! | In Conversation with Agrim Yog
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Send us a text Youtube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especial…
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EXHIBITIONS - Making the Most of it! | In Conversation with Raj Augustine
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Send us a text Trade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of contacting all those potential customers yourself. The targeted nature of niche trade show an…
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Understanding CRM's & Managing Business Relations | In Conversation with Agrim Yog
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Send us a text Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. When people talk a…
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The BRAND, The Design and You | In Conversation with Rajesh Thyagarajan
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Send us a text I am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded Artisticodopeo Designz, an agency that helps brands and businesses energise their visual presence through creative design solutions that enhance experiences, strengthen relationsh…
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Conducting Business on LINKEDIN | Bejoy Peter in Conversation with Agrim Yog
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Send us a text Bejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. By producing content that your viewers want to see and share with others, yo…
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Industrial MARKETING in Transition | In Conversation with Agrim Yog
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Send us a text It was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, Agrim has shared the experience & expertise he has acquired in the field of Industrial Mark…
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