Best Australia Marketing Podcasts (2024)

1
How To Make Sure You Are using Your Networks Correctly 12:37

4M ago12:37

12:37

Everyone of us have a network. A group of people who could become clients, who could open doors for us, who could pass us referrals or at least could talk about our business to others. But how well do you use this network? In this 'Get More Referrals Today' podcast I'm going to walk you through how to think of your network, how to build your networ…

1
Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663 51:38

8M ago51:38

51:38

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of u…

1
Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662 51:09

9M ago51:09

51:09

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide…

1
Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661 46:35

9M ago46:35

46:35

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips …

1
Discover How To Be Great At Sales, Without Being A Sales Person 34:49

9M ago34:49

34:49

Sales is often the hardest part for most service professionals Whether it's not wanting to be too pushy or it's not wanting to have awkward conversations, most service businesses find it hard to find their sweet spot with sales. However... That doesn't have to be the case when you re-frame what sales is and what sales is actually about. In this wee…

1
How to create an untouchable business by doing less | 660 1:02:30

9M ago1:02:30

1:02:30

Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ... Eight years ago, …

1
Every Service Business Is In The H2H (Human 2 Human) Industry... Here’s Why! 7:38

9M ago7:38

7:38

Being a service business usually means that you rely upon your service being fantastic. You rely upon referrals and having clients that talk about you. And you rely on word of mouth and organic marketing. As a service professional / service business I'd go a step further and say you are in the business of human relationships and not (insert whateve…

1
Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659 33:14

9M ago33:14

33:14

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cove…

1
Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658 44:41

10M ago44:41

44:41

Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-p…

1
Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657 40:59

10M ago40:59

40:59

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ad…

1
From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656 1:05:40

10M ago1:05:40

1:05:40

Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 …

1
Frank Greeff's $180 million dollar roll of the dice | 655 1:04:42

11M ago1:04:42

1:04:42

Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Sma…

1
What Is A ’LEAD’ Really and What Should You Be Doing WithThem 14:41

11M ago14:41

14:41

Finally we got some LEADS... But is your thinking of what a lead really is killing your conversions and turning them into clients? 95% of the time, it is a big, fat YES it is! A lead is not someone who is ready to hand over their credit card and buy your product or service. A lead is simply someone who has identified a pain point within them and no…

1
Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654 1:04:10

11M ago1:04:10

1:04:10

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six millio…

1
Finding Your Pot Of Gold - Where Your Ideal Clients Sit 14:11

11M ago14:11

14:11

One of the biggest problems for most businesses is understanding where their ideal clients hang out, were their pot of gold is hiding and what to do when they find that pot of gold. It is one thing to say I'm going to do Facebook Ads, Google Ads, SEO, Networking, etc, but are you really tapping into your pot of gold? In this 'Get More Referrals Tod…

1
Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653 48:18

11M ago48:18

48:18

Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s anoth…

1
Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652 56:11

12M ago56:11

56:11

Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) …

1
Using Conversations To Grow Your Business On Social Media 14:55

12M ago14:55

14:55

Way back since the 1900's there were places for business owners to gather and talk to one another about business. As the years have gone on we've moved from the saloons, to networking events and conferences and today we have the Juggernaut that is social media. But... With the loss of it being face to face and the art of conversations quickly dimin…

1
How To Make Social Media Work For Your Business 14:49

11M ago14:49

14:49

Are you one of those people that spend the average 8 mins a day on LinkedIn or 28 minutes a day on Instagram or 1hr 38mins on Facebook? Whether you are or you aren’t you been told by many people that your business needs to post, interact and been seen on these platforms. But is it a waste or time or great advice to be posting everyday and being see…

1
Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651 58:39

12M ago58:39

58:39

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Mar…

1
Go for stupid and achieve the unbelievable with Steve Sims | 650 1:12:22

12M ago1:12:22

1:12:22

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategi…

1
Building A Client Acquisition System 14:27

11M ago14:27

14:27

Besides Marketer's just about every other business hates having to find new leads and turn them into clients. It would be great to be able to just have interested people talk to you and you can work out if there is a fit or not. That's what a 'Client Acquisition System' should do. To build one you need 3 elements and in this 'Get More Referrals Tod…

1
B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649 53:03

11M ago53:03

53:03

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year…

1
Creating Strategic Partners To Grow Your Business 13:23

12M ago13:23

13:23

Finding strategic partners to grow your business is a great marketing strategy Right now there are hundreds, if not thousands, of your potential clients sitting in other people's audiences All you need to do is find them and create win/win opportunities with these people In this 'Get More Referrals Today' podcast let me walk you through the 4 steps…

1
How a $40 million stone business owner has built a rock-solid empire | 648 48:33

1y ago48:33

48:33

Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful pea…

1
AI for small business: A beginner’s guide with Dr Catriona Wallace | 647 1:12:48

1y ago1:12:48

1:12:48

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and defin…

1
The #1 Key To Getting Hundreds Of Level 7 Referrals 14:20

1y ago14:20

14:20

Over the past decade of helping businesses get more referrals I'd say THIS is the biggest problem that I see others make. A referral is someone you know, sharing your business and solution to someone you don't know and them coming into your world for you to nurture and talk to. The mistake then, is not having what we call an 'attraction tool' for t…

1
How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646 54:35

1y ago54:35

54:35

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s ep…

1
How to slowly launch a successful FMCG brand | 645 45:44

1y ago45:44

45:44

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome epis…

1
How To Build Trust Quickly In Your Business 12:58

1y ago12:58

12:58

TRUST... It really is the key to business and being able to survive in business. BUT, what actually is it? Most people talk about trust as if it's a thing. Just hand me a plate of trust please. But the fact is, trust isn't a thing, it's a feeling. It's a feeling that allow people to feel a connection and bond with you. When this occurs they then sa…

1
Let’s Talk Strategic Partnerships 14:41

1y ago14:41

14:41

One of the best ways to grow a business is through creating strategic partnerships. The ability to leverage into other people's audience is just smart marketing. The problem however is that most businesses just don't create the sorts of opportunities that they want. They get frustrated with the lack of action and often just find it easier to do it …

1
Reality TV Veteran Dan Munday on how to generate big ideas | 644 47:57

1y ago47:57

47:57

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice an…

1
How To Grow Your Business By Leveraging Through Partnerships 14:01

1y ago14:01

14:01

If you are wanting more leads then this episode is for you. Every form of marketing is about LEVERAGING into other people's audiences HOWEVER how you do it, makes a HUGE difference to your overall success. Tune in and find out why whether you pay (advertising) to leverage into an audience or you get endorsed really matters and how this little thing…

1
Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643 54:09

1y ago54:09

54:09

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, e…

1
The Big Differences Between Attracting New Leads and Nurturing Them 14:48

1y ago14:48

14:48

Marketing can be a confusing word, what activities should you be doing? Where should you be doing them? And how to I make my marketing work so I get new clients? Instead of worrying about all of those questions lets make it much easier and ask ourselves this. How do I bring people wo have the pain point I solve into my world! In this 'Get More Refe…

1
Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642 1:00:42

1y ago1:00:42

1:00:42

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys epi…

1
Why Most People’s Social Media Does Not Get Them New Clients 13:55

1y ago13:55

13:55

If you are in business then you know social media is a MUST to get exposure, be seen and hopefully snag a few more clients. The only problem is, that for most, it's a lot of effort for very little return and there is a simple reason why! The strategy and key action is wrong. We focus on telling rather than involving and therefore 'posting content' …

1
The surprisingly simple wealth-building strategy of website investor Matt Raad | #641 1:05:23

1y ago1:05:23

1:05:23

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raa…

1
The Simple Reason Why Lead Magnets Don’t Work & What To Do To Change That 14:54

1y ago14:54

14:54

Getting leads for your business is a MUST! But, unfortunately it never seems as easy as what people make it out to be. They tell you to get a lead magnet Share that lead magnet out to the world And like magic you should have new leads and new clients. But, that just doesn't happen. Here is why... It has nothing to do with your lead magnet (most the…

1
Here’s Why A Referral Really Gets Passed - The Hard Truth 15:00

1y ago15:00

15:00

Most people believe that if you do a good job that that is enough for others to send you referrals. Unfortunately, that is not quite correct. Without a doubt you MUST provide a great service or product BUT there is more to it. If you want to increase your referrals and start running campaigns that will help you get more referrals then you need to l…

1
The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640 50:48

1y ago50:48

50:48

There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Sm…

1
Stop Making Your Marketing So Hard and Confusing 14:53

1y ago14:53

14:53

Depending on who you speak to MARKETING can mean something different to every single one of them. Marketing is paid traffic, it's SEO, it's networking, it's putting up social media posts, it's doing video's NO it is none of them! Marketing is all about how you bring a person who doesn't know that your service exists and has the pain point that you …

1
Time management expert Kate Christie on living your best business & personal life | #639 59:53

1y ago59:53

59:53

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big…

1
If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638 50:09

1y ago50:09

50:09

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) S…

1
Turning Prospects Into Clients Fast... Here Is The Secret No One Tells You 14:59

1+ y ago14:59

14:59

YES!!! You've got someone who is interested in becoming your client, so what do I do next? NO, don't just keep sending them your emails or messages showing your solution or trying to make yourself look like a genius. It's tapping into the wrong part of the brain. What you need to do is brain chemicalise them and get them seeing you as a person they…

1
How writing changed Tim Denning's business life forever | #637 1:10:12

1+ y ago1:10:12

1:10:12

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing…

1
What’s The Purpose Of Your Marketing & How To Get Results Fast 14:45

1+ y ago14:45

14:45

Marketing is such a loose term for businesses and one that frustrates many, as they try to unlock this secret. The simple fact is there is no secret and 99% of the time your marketing is not working because you don't actually understand the 'set up and system' that is required for any marketing to work. You see marketing is not just using a channel…

1
How a big night out turned into a world first product with Zip Zap's Bailey Page | #636 1:05:01

1+ y ago1:05:01

1:05:01

Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to …

1
The Easy Way To Set Up A Cross Promotion For Your Business- Real Case Study 14:16

1+ y ago14:16

14:16

Cross promotions are one of the most powerful ways to fill your audience (pipeline) with new potential clients and it's one of the easiest to set up. Just the other day as I received my order from Booktopia and the power of cross promotions was staring me right in the face. Here is what they did and how you could do something similar with your busi…

1
How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635 58:50

1+ y ago58:50

58:50

Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s b…

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