Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
…
continue reading
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
…
continue reading
Alex Williams, founder of The New Stack, hosts "The New Stack Analysts," a biweekly round-table discussion covering The New Stack's latest data research, and topics related to app development and back-end services. Listen to our other TNS Podcasts on SoundCloud: The New Stack Makers: https://soundcloud.com/thenewstackmakers The New Stack Context: https://soundcloud.com/thenewstackcontext The New Stack @ Scale: https://soundcloud.com/thenewstackatscale
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Breaking the Money Taboo: Real Talk on App Store Revenue
11:37
11:37
Play later
Play later
Lists
Like
Liked
11:37
Do you need help to make money on your app? In this video, we're diving deep into the real challenges of app monetization and sharing practical strategies to overcome them. Key takeaways: - The importance of the funnel: It's not just about downloads; you need to focus on converting those downloads into paying customers. - Real-life case study: Lear…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ask Me Anything With Steve P. Young
1:15:13
1:15:13
Play later
Play later
Lists
Like
Liked
1:15:13
We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits! App Audits: https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056 https://play.google.com/store…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Global App Pricing Hack Apple Doesn't Want You to Know
5:29
5:29
Play later
Play later
Lists
Like
Liked
5:29
Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon. In this video, you'll discover: -The FLAWED LOGIC behind Apple's pricing recommendations (and why they migh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Advanced UA Analytics for Exponential App Growth
1:01:32
1:01:32
Play later
Play later
Lists
Like
Liked
1:01:32
In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth. Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of adv…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Best ASO Tool for Accurate Download & Revenue Data
7:04
7:04
Play later
Play later
Lists
Like
Liked
7:04
Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers? We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data. Tools compared: -App Store Connect -Sensor Tower -Mobile Action -AppFigures -AppMagic.rocks Work with us to grow your a…
…
continue reading
This week, we explore the world of solo tech entrepreneurship with Josh Mohrer, the founder of Wave AI, a revolutionary AI notetaker already generating over $2 million in annual recurring revenue (ARR)! Despite not having an engineering background, Josh built and grew Wave AI entirely on his own. He brings a wealth of experience from his previous r…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Boost Your App's Engagement & Revenue NOW with These Little Tricks!
5:53
5:53
Play later
Play later
Lists
Like
Liked
5:53
Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers. Learn how to boost user engagement, increase retention, and convert more trial users. From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all. Work …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
An Ex-Googler’s Guide to Google UAC for iOS
1:17:04
1:17:04
Play later
Play later
Lists
Like
Liked
1:17:04
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT). We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions. We will also uncover t…
…
continue reading
As the summer races by at an alarming pace, we plan the rest of our time and consider the value of keeping some of our plans secret. This episode of Under the Radar is sponsored by: Things: The award-winning to-do app. Download a free trial for your Mac. Links and Show Notes: Law of Large Numbers Support Under the Radar with a Relay FM Membership…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)
11:46
11:46
Play later
Play later
Lists
Like
Liked
11:46
This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more. You'll discover: -The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization -Network Effect Power: How to leverage user connections to skyrocket app value -LiveOps Strategies: Dynamically create exciting o…
…
continue reading
Uncovering the 7 Deadly Sins of App Launches. From overlooking in-app purchases to neglecting onboarding, countless app developers fall into common traps that can derail their launch. Discover the hidden pitfalls that sink many apps before they take off. Learn how to avoid these mistakes and launch an app destined for success. Leave a comment below…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
$400,000 in Sales in 7 Months on Upwork Using AI
1:10:55
1:10:55
Play later
Play later
Lists
Like
Liked
1:10:55
This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork.. Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast. In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelance…
…
continue reading
The first few days after the launch of the Overcast rewrite, and how to process the mountain of feedback. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: ATP Episode Marco's Introductory Blog Post Farmer's Carry Support Under the R…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Insights From Running $20M in Rewarded User Acquisition Campaigns
1:09:43
1:09:43
Play later
Play later
Lists
Like
Liked
1:09:43
In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition. You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy Alex’s journey in the marketing and adv…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Transform ANY Business into a Profitable APP Business
44:58
44:58
Play later
Play later
Lists
Like
Liked
44:58
Hear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT. Discover: - The NEW Playbook for creators to launch the THRIVING app - How to leverage your audience for a successful PAID app launch - The SECRET to validating your app idea - Cruc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
1:26:49
1:26:49
Play later
Play later
Lists
Like
Liked
1:26:49
Our guest for this episode will reveal strategies to run successful ad campaigns on Meta. In this live stream, we have Marcus Burke, an expert in user acquisition and growth strategy with a focus on Meta Ads, Web2App flows, and creative strategy. Recognized as a Top 5 App Marketer of the Year by the App Promotion Summit and an App Leader by Busines…
…
continue reading
Preparing for the launch of the big Overcast rewrite. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: Support Under the Radar with a Relay FM MembershipBy Marco Arment and David Smith
…
continue reading
Do you know that you may be ignoring a massive, untapped market for your app? Here's what you'll discover: -Essential iPad app optimization strategies to skyrocket conversions. -Monetization tactics specifically designed for the iPad user experience. -Real-world examples of successful iPad apps to inspire you. -Ready to unlock your iPad revenue pot…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
7-Figure App Exit: How It Happened & What He Did Next
1:07:31
1:07:31
Play later
Play later
Lists
Like
Liked
1:07:31
Today’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures. Nordin has extensive experience leading teams at successful companies, developing and launching impactful products. You will discover: -Nordin's journey, passion for building apps, and the path that led him to success -The secrets behind achieving a 7-fig…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ask Me Anything: The Technical Version (and Marketing too!)
1:16:05
1:16:05
Play later
Play later
Lists
Like
Liked
1:16:05
Struggling with technical hurdles in your app development journey? We've got you covered! Join us for a live Q&A session with Chaim Sajnovsky, a seasoned software development expert with over a decade of experience guiding startups from concept to launch. Chaim is the owner of B7 Dev, a company specializing in designing and building high-performanc…
…
continue reading
How we think about what to tackle each year between WWDC and the fall OS releases. Links and Show Notes: Support Under the Radar with a Relay FM MembershipBy Marco Arment and David Smith
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ads on onboarding? That's what this $360K app is doing!
6:40
6:40
Play later
Play later
Lists
Like
Liked
6:40
Is this onboarding brilliant or crazy?! Today's app breakdown features Camera+ which makes over $360K annually. I break down their entire onboarding process to highlight what could be a brilliant way to use ads and monetize your early users. Update: according to my team and me sharing this on social media, I've learned that yes showing banner ads d…
…
continue reading
From analytics tools to monetization to ads placements, Steve answers all your questions about helping you scale your app business. Topics covered: - Key Performance Indicators (KPIs) and analytics - Localization strategies for regional app growth - Building user communities and targeted audience engagement and much more Let’s talk business and hav…
…
continue reading
In this special episode from Apple's podcast studio at WWDC 2024, we interview Serenity Caldwell, Design Evangelist at Apple, and Kristin Oro, Product Marketing for Developer Technology on visionOS. Links and Show Notes: Design great visionOS apps visionOS Pathway WWDC24 visionOS guide 2024 ADA Winners Transcript Support Under the Radar with a Rela…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Web2App - The Unconventional Way to Acquire App Users 💡
6:13
6:13
Play later
Play later
Lists
Like
Liked
6:13
Ever feel like your usual paid acquisition strategy needs an overhaul? You're not alone. But what if there was a secret weapon to skyrocket your user base with minimal hassle? Enter Web2App, the unconventional growth strategy that's making waves. This video dives deep into the world of Web2App, showing you how to: Turn website visitors into engaged…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ask Me Anything With Steve P. Young
1:27:37
1:27:37
Play later
Play later
Lists
Like
Liked
1:27:37
From ASO to monetization to paid ads, Steve will answer all your questions about helping you scale your app business. Topics covered: Best app marketing strategies for bootstrapped app entrepreneurs What A/B testing platforms to use Monetization strategies for AI apps Let’s talk business and have some fun at the same time. App Audits: https://gifta…
…
continue reading
How we hope to spend next week at WWDC 2024. This episode of Under the Radar is sponsored by: Porkbun: Get your .app, .dev, or .foo domain for just $1 for the first year. Links and Show Notes: WWDC 2024 Support Under the Radar with a Relay FM MembershipBy Marco Arment and David Smith
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Blueprint to Bootstrapping a Multi-Million Dollar App
10:48
10:48
Play later
Play later
Lists
Like
Liked
10:48
Turn your app idea into a million-dollar reality! This in-depth guide unveils the step-by-step blueprint for bootstrapping your app's success. Discover effective strategies from app expert Simon Berube and transform your app idea into a thriving reality! 🚀 You can also watch the video: https://youtu.be/5NBziO-NeS0 Work with us to grow your apps fas…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From Bootstrapped to Millions with STRETCHIT Founder
1:27:26
1:27:26
Play later
Play later
Lists
Like
Liked
1:27:26
Bootstrapped app? Small budget? Big dreams? Don't let limited resources hold you back! Today, we're thrilled to welcome Natasha Nikolaeva, the founder of the multi-million dollar stretching app, STRETCHIT, downloaded by millions. Natasha is a former M&A lawyer with experience at DLA Piper and Ernst & Young. After experiencing the transformative pow…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)
7:19
7:19
Play later
Play later
Lists
Like
Liked
7:19
Unlocked a 7-figure app exit! Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies. You can also watch the video: https://youtu.be/Q5XMMA92z4o Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more…
…
continue reading
Is it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthan…
…
continue reading
The challenge of managing ourselves. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: Support Under the Radar with a Relay FM MembershipBy Marco Arment and David Smith
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Subscription Secrets: Trial Cancellations & Localized Pricing
1:20:05
1:20:05
Play later
Play later
Lists
Like
Liked
1:20:05
Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups an…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Strategies to sell your cash-generating app
11:44
11:44
Play later
Play later
Lists
Like
Liked
11:44
Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈 You can also watch the video: https://youtu.be/xWcaAk5oaBc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/*************** SPONSORS A…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Track Website Events with Google Tag Manager
47:10
47:10
Play later
Play later
Lists
Like
Liked
47:10
In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, b…
…
continue reading
It's sometimes fine to ship incomplete features, or technically non-ideal implementations, because you can improve them later if the need arises. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: David's Design Process for Offline Ma…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The 10-Step Guide to Meta Ads Creative Testing
10:03
10:03
Play later
Play later
Lists
Like
Liked
10:03
Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Run TikTok Ads With a Small Budget
1:15:42
1:15:42
Play later
Play later
Lists
Like
Liked
1:15:42
Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app th…
…
continue reading
Designing our apps to be comfortably usable by as many people as possible. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: This episode is an extension of a YouTube video David recorded discussing the top of Inclusive Design. The v…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Little Known App Growth Strategies for Indie Developers
14:17
14:17
Play later
Play later
Lists
Like
Liked
14:17
Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring ba…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Ask Me Anything With Steve P. Young
1:27:11
1:27:11
Play later
Play later
Lists
Like
Liked
1:27:11
From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383…
…
continue reading
In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for valida…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Dark Secret Behind a 7-Figure EXIT!
1:16:34
1:16:34
Play later
Play later
Lists
Like
Liked
1:16:34
Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Surprisingly This Running Tracker App Makes $80K a Month
9:03
9:03
Play later
Play later
Lists
Like
Liked
9:03
In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads
1:13:21
1:13:21
Play later
Play later
Lists
Like
Liked
1:13:21
Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - …
…
continue reading
We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques. This episode of Under the Radar is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Links and Show Notes: Pillar 2: Monetization Pillar I: Acquisition Support Under the Ra…
…
continue reading
Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach o…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Decoding Google Play ASO & UAC: Insider Secrets Revealed!
1:36:16
1:36:16
Play later
Play later
Lists
Like
Liked
1:36:16
Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google P…
…
continue reading
Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effective…
…
continue reading
Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot…
…
continue reading