Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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All episode articles: eCommerce Growth Show Follow Omniconvert on: Facebook Twitter Linkedin YouTube
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Interviews with entrepreneurs and executives who are shaking things up and building exciting new companies. In industries like new Hollywood, podcasting, ecommerce, and the metaverse. Entertaining you with stories you won't hear anywhere else, from the next generation of leaders that are going to change the world. Brought to you by Chris Erwin, the founder of RockWater and 15-year veteran operator, seller, and investor of media, commerce, and technology companies.
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Welcome to Ten Years Years In The Making - a podcast for operating founders who want to learn how to successfully build and scale a direct-to-consumer e-commerce business. I’m your host, Adam Robinson, Founder and CEO of Retention.com. Over the past 2.5 years, my company has gone from $0-$14M ARR with 6 people and zero funding. Prior to that, I bootstrapped Robly Email Marketing to an 8 figure exit. For over 10 years, I’ve been starting, scaling, and selling companies, and through this podca ...
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This is a podcast is built on conversations with people that have said NO to the ordinary. NO, to following the standard path laid out for them at birth. It was created for those that want to reject the 9-5 and build a life on their own terms. You can expect raw & unfiltered discussions with guests from various backgrounds, that uncover the realities of success, the nuances of personal growth, and the intricacies of human experience. Life, Money & Love is hosted by Dylan Mullan, an Australia ...
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Cutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia Bubennikova
7:09
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In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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Cutout 4: How to Maximize TikTok Spark Ads for Brand Growth → Nadia Bubennikova
7:09
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7:09
In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
6:47
6:47
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In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to impr…
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Cutout 2: Building a Highly Engaged Community → Phil Hadfield
7:19
7:19
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In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in…
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How To Find Your Niche, Build An Audience & Monetise Your Passion As A Full-time Content Creator! w/ Random Stats Guy
1:17:24
1:17:24
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In this episode, I sat down with Nathan Corbett, better known as Random Stats Guy, who turned a simple spreadsheet into a life-changing career. From a digital marketer to a full-time content creator, Nathan’s journey is proof that following your passion can lead to incredible success. Nathan started out just like many of us—working a regular job an…
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Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
6:06
6:06
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In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l…
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In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. - Importance of Rest: Emphasis on the importance of sleep and mental health. - Interim…
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"I Was Told I'd Never Play Again" - Jackson Hastings on His Quest To Become A Better Man, Mental Health Struggles & His NRL Revival
1:30:11
1:30:11
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In this episode, I sat down with Jackson Hastings, an NRL star who has seen it all – from the highest highs to the lowest lows. Jackson isn't just any rugby league player; he's someone who went from being written off by the league to becoming one of the most talked-about names in the game. With over 100 NRL games and an incredible stint in the Supe…
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Billy Dib, A Lesson In Life: 17 Life-Changing Perspective Shifts That Will TRANSFORM Everything About Your Life! (2x World Champion & Cancer Survivor)
1:22:02
1:22:02
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In this special episode, I sat down with Billy Dib, a 2x Boxing World Champion and cancer survivor. Billy's story is one of grit, faith, and sheer determination. Growing up in Engadine as the only Lebanese family in the area, Billy stood out like a sore thumb and was a target for bullies. This unfortunate situation led Billy to start boxing for sel…
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How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
47:27
47:27
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Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webina…
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How To Get FREE PR Exposure For Your Ecom Brand in 2024 (The Way The Pro's Do It!!!) - Jessy Marshall, Founder HQ HIVE
58:39
58:39
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58:39
In this episode, I sat down with Jessy Marsall, the incredible Founder of HQ Hive. After starting HQ HIVE from the bedroom floor of a share-house, within just a few short years she grew it to a 7-Figure agency that works some Australia's most successful ecommerce and retail brands! Jessy shares her secrets to turning vision into reality. She talks …
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PSA: The Future Of Ecommerce - How Brands Are Making $1M Per HOUR With This New Technology!
1:01:33
1:01:33
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1:01:33
This is part 2 of our episode with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency, Airvolution Labs & More! He has built 3 of his businesses to over $1M in revenue within 12 months! In this episode we deep dive into what the future of Ecommerce looks like! Allen recently returned from a 5 week trip to China where…
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Digital Products → How Ryan Sold a Million Stars
40:58
40:58
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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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"I Have Built 3 x 7-Figure Brands Within a Year" - Allen Fu's E-Commerce Domination Playbook: Product Sourcing & Viral Marketing Mastery!
1:13:19
1:13:19
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1:13:19
In this episode, I got to sit down with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency and Airvolution Labs. Allen isn’t your typical entrepreneur; he’s a powerhouse who built not one, but three seven-figure brands, all within one year of launching! From growing up in poverty to running multiple million-dollar br…
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How To Build A Personal Brand That Will Catapult You To The Top Of ANY Industry! - Jono & Amy Castano
1:20:47
1:20:47
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Jono & Amy Castano are the duo behind ACERO, a fitness empire that has taken the world by storm. Jono, known for transforming Rebel Wilson’s body and working with stars like Michael Clarke and Richard Branson, shares his secrets on how he become a celebrity trainer. Amy, a former finance professional turned OG beauty influencer, reveals how she tra…
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
50:08
50:08
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Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work …
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Tim Williams: How He Created SC Playbook & Turned His Biggest Passion Into A Full-Time Career!
1:53:08
1:53:08
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In this episode, I sat with Tim Williams, the founder of SC Playbook and a cult figure in the NRL fantasy world. Tim started as a journalist at the Daily Telegraph but turned his love for sports into a full-time career. Now, he runs one of Australia’s biggest and most loyal fantasy sports community appears as a weekly guest on the largest sports po…
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
55:38
55:38
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55:38
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their gr…
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Isaac John on His Greatest Lessons From 8 Years Of Running A Multi-Million Dollar Fashion Brand, Closing The YKTR Office & Working With Mates
1:32:18
1:32:18
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In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR. After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the ho…
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
57:50
57:50
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57:50
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimiz…
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How To Launch, Scale & Exit A Successful Start-Up w/ Marley Spoon Co-Founder & Rockstar Games Head of Marketing, Dave Malcolm
1:32:02
1:32:02
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1:32:02
In this episode I sat down with serial entrepreneur, Dave Malcolm. A true performance marketer at heart, you wont find many with a more impressive CV than Dave. Dave spent 7 years as the Head of Marketing at Rockstar Games where he worked on titles like Grand Theft Auto & Red Dead Redemption and had some of the most successful game launches of all …
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
31:18
31:18
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31:18
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to …
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Blake Austin: From Mount Druitt To The World: Exploring The Life & Career Of A Rugby League Enigma
1:25:30
1:25:30
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1:25:30
In this episode, I sat down with Blake Austin. Blake is a Rugby League star who played 122 games in the NRL, 113 in the Super League and 2 for Great Britain. Whilst Blake will be the first to admit his career had it's fair share of ups and downs but for a period he was one of the best players in the game. In 2015 Blake was named the Daly M, Five-Ei…
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$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
1:32:59
1:32:59
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1:32:59
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discov…
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From Construction Worker To A $35M Property Portfolio By Age 27: The Exact Strategy Jack Used & Why It's Easier Than You Think!
1:32:21
1:32:21
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Jack Henderson is the Founder of Henderson Advocacy and Endeavour Build. Jack's story is nothing short of incredible. From being expelled from school at 15 to building a $35 million property portfolio by the age of 27 showing how much is really possible when you have the right strategy. In this episode, Jack shares how he went from earning $1,500 a…
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Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
57:10
57:10
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57:10
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasize…
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CEO of CUB: The 4 Things Australia's Most Successful Entrepreneurs ALL Have In Common (& How You Can Attain Them) - Daniel Hakim
1:02:14
1:02:14
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Daniel Hakim is the CEO & Founder of CUB (Club of United Business) and BOA (Business Owners App). Daniel started CUB with just five members in 2015, and has built it to be Australia’s fastest-growing business owners club for accomplished entrepreneurs with over 2,000 members. Daniel has recently founded BOA, a game-changing networking app for entre…
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
1:08:47
1:08:47
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1:08:47
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion cover…
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Who Is Elijah: How They Went From The Brink Of Bankruptcy To A $1.7M Wholesale Order & 15X'd Ecom Sales!
14:21
14:21
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14:21
In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million! It all started when Raquel, the founder of the popular unisex fragrance brand "Who Is Elijah" discovered a scent a …
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Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
48:41
48:41
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48:41
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Mo…
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From $3.6M In A Year To Doing Deals On SHARK TANK & The $80,000 Bet On Herself That Changed Madi's Life Forever!
1:16:00
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Madi Stefanis is the founder and CEO of the 35mm Co who are famous for their reusable film film camera - The Reloaded, which has taken the internet by storm! In 2023 Madi appeared on Shark Tank Australia where she was offered a deal by not one but TWO Sharks! At only 24 years of age, and 3 years into this business journey Madi & 35mm Co continue to…
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How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
46:41
46:41
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46:41
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason…
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"The Banks Are Lying To You" - How To Save $479K In Interest On A $500K Home Loan: The Money Mentor, Graeme Holm
1:47:34
1:47:34
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Graeme Holm is Australia's Original Money Mentor. He is the best selling author of "The Money Mentor: How to Pay Off Your Mortgage in as Little as 7 Years Without Becoming a Hermit" and is the Founder of Australia's largest brokerage firm, Infinity Group, which now houses over 200 passionate and dedicated staff that are changing the lives of everyd…
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“There Needs To Be More Out There Than This” - Why Denan Kemp is Grateful To Live In 2024
13:50
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Denan Kemp, is a former NRL Player (Brisbane Broncos), the Host of Australia's No.1 Sports Podcast 'Bloke In A Bar' and the Founder of Bloke Beer. Denan was an extremely talented athlete who had contact offers from the NRL, AFL & the A-League before choosing to sign with the Brisbane Broncos, whom he played 32 games for before moving across the dit…
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How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche
50:50
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50:50
In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inc…
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