It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
Manage episode 419448726 series 2907632
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.
Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.
Chapters:
Guest’s Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Sam Piliero - Guest
507 episodes
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Manage episode 419448726 series 2907632
Content provided by 2x eCommerce and Kunle Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2x eCommerce and Kunle Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.
Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.
Chapters:
Guest’s Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Sam Piliero - Guest
507 episodes
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Similar to 2X eCommerce Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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