Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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You’re tuned in to a fast track physical product business building...where you’ll learn from founders and elite marketers of super successful physical product businesses. Learn about how: they came up with their product ideas, validated their product concepts, launched and took their physical products to market, and how they managed to rapidly scale their physical product businesses to 1M+, 10M+ and 100M+ in revenue businesses. whether you are launching your product via: crowdfunding, amazon ...
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Digital Products → How Ryan Sold a Million Stars
40:58
40:58
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40:58
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
50:08
50:08
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50:08
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work …
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
55:38
55:38
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55:38
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their gr…
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
57:50
57:50
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57:50
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimiz…
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
31:18
31:18
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31:18
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to …
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$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
1:32:59
1:32:59
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1:32:59
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discov…
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Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
57:10
57:10
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57:10
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasize…
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
1:08:47
1:08:47
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1:08:47
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion cover…
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Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
48:41
48:41
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48:41
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Mo…
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How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
46:41
46:41
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46:41
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason…
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How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche
50:50
50:50
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50:50
In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inc…
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Maximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie Bloom
40:19
40:19
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40:19
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges…
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How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper
52:07
52:07
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52:07
In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping …
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How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford
44:53
44:53
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44:53
In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 milli…
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How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
1:02:12
1:02:12
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1:02:12
In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in t…
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"8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant
1:35:57
1:35:57
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1:35:57
On today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when …
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How Shopify is Doubling Down on Enterprise Commerce → Bobby Morrison
53:33
53:33
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53:33
In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. H…
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How Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan Meisel
43:55
43:55
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43:55
On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, Bu…
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How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield
1:04:32
1:04:32
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1:04:32
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that ca…
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How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
49:05
49:05
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49:05
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digit…
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The Only 4 Page Types That Matter in Your Frontend Customer Journey → Chase Clymer
57:32
57:32
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57:32
On today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chas…
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Use this simple formula to continuously improve yourself and performance → Kunle Campbell
28:18
28:18
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28:18
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simp…
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Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
1:00:20
1:00:20
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1:00:20
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the coun…
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Personalization is taking what you know and doing something about it → Thomas McCutchen
55:43
55:43
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55:43
On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear G…
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Facebook Advertising in 2024 Using AI → Depesh Mandalia
1:04:20
1:04:20
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1:04:20
On today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his wo…
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